Conversica, the leading provider of lead engagement software for marketing, inside sales and sales organizations, announced that it has been named a 2015 CRM Market Rising Star by CRM magazine. The award was based on Conversica’s ability to simplify lead follow-ups and boost conversions.

Conversica’s innovative artificial intelligence technology can nurture thousands of sales leads from interest to intent to purchase – without human intervention. The AI component presents itself as a human sales assistant, initiating two-way email conversations and reading replies, extracting information and interpreting the lead’s intention and sentiment in much the same way a live sales representative would. It is currently being used by thousands of sales representatives around the world.

“We are extremely pleased to be recognized by CRM Magazine for our unique AI software,” commented Alex Terry, CEO of Conversica. “We are leading a movement that will revolutionize the way Sales and Marketing handle inbound leads. Marketing departments are seeing better ROI on the valuable leads they are generating, and sales departments are finding they can constructively handle thousands of leads much more effectively. It’s an intelligent solution to an age old problem.”

The 2015 CRM Market Awards will be presented at this month’s CRM Evolution 2015 Conference at the Marriott Marquis in New York and were published in this month’s issue of CRM magazine.

To see Conversica’s award-winning technology in action, visit to join a live demo or visit us at an upcoming event.