Conversica, the only provider of artificial intelligence-based lead engagement software for sales and marketing, is exhibiting and speaking at the Digital Dealer 21 Conference & Exposition taking place this week in Las Vegas. Conversica’s Don Crawford will reveal how dealers can honestly evaluate how they’re spending their lead generation budget in his presentation “Oh The Dollars We Waste: How You Squander Your Marketing Budget and How You Can Fix It Today!” today at 10:30 am.

“We are excited to be back exhibiting at the Digital Dealer conference,” said Dave Marod, Vice President of Sales at Conversica. “It’s one of the best places for today’s sophisticated digital marketing leaders to discover how automated sales assistants are converting dealers’ internet leads directly into showroom visits. Although it’s going to be hot in Las Vegas this week, attendees won’t mind because when they get back home they’ll be generating lots more hot leads!”

Visitors to the Conversica booth (#209) will receive a copy of the latest report from PCG Research, authored by digital marketing guru Brian Pasch. The deep-dive research report concluded that Conversica’s software is helping automotive dealers dramatically increase their email open rates by over 200%, and improve their lead engagement and follow-up. The report further concludes that email deliverability is a major factor hindering sales conversion (CRM emails are not being consistently delivered), and that Conversica can address this critical need as well.

Those not attending the Digital Dealer conference can learn more about Conversica at and download their own complimentary copy of the latest PCG Research report by Brian Pasch at

Just in time for the conference, Conversica was recently mentioned in an Automotive News story in which dealer principal Eddie Stivers touted the 36% boost in sales his dealership has achieved using their own Conversica automated sales assistant, Eva. He pointed out that the dealership loves Eva because she never calls in sick and is available 24 hours a day, seven days a week, every single day of the year.