Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, will be exhibiting and speaking at Digital Dealer 20 Conference & Exposition January 19-21, in Orlando, Florida. Conversica’s Don Crawford will discuss how dealers have been tracking the wrong piece of information for the past 50 years in his presentation “The Big Misdirection: What You SHOULD Be Tracking to Maximize Internet Sales” on Tuesday, January 19, at 2:30pm.

“Every time we attend a Digital Dealer conference, we’re given a matchless opportunity to share data and key insights on how our lead engagement software is helping dealers convert internet leads into sales, sometimes even doubling their conversion rates,” said Dave Marod, Vice President of Sales at Conversica. “This year at Booth #207, we’ll also have the pleasure of welcoming PCG Research’s Brian Pasch to discuss his recent report examining the Conversica solution.”

PCG Research recently published a deep-dive research report on Conversica and concluded that the software is helping automotive dealers dramatically increase their email open rates by over 200%, and improve their lead engagement and follow-up. PCG Research also discovered that email deliverability is a major factor hindering sales conversion (CRM emails are not being consistently delivered), and that Conversica can also address this critical need.

Interested dealers can visit Booth #207 to see how Conversica’s AI automated sales assistant engages, qualifies and follows up with leads in a natural, two-way email conversation, or to talk with PCG Research CEO Brian Pasch.