Marketing and Sales leaders will learn how the application of conversational AI to the lead follow-up process creates more sales opportunities and boosts return on marketing spend

Foster City, Calif.—May 11, 2017— Conversica, the only provider of artificial intelligence-based lead engagement software for sales and marketing, will showcase at next week’s SiriusDecisions 2017 Summit in Las Vegas how AI-based sales assistants are used to convert more marketing leads into sales opportunities, boosting sales productivity and increasing marketing’s return on demand generation spend.

The annual SiriusDecisions Summit is the most intensive learning opportunity for those in the SiriusDecisions community. More than 3,000 sales and marketing professionals will attend the four days of sessions, which will focus on data-driven best practices research, the unveiling of new innovations across the B2B space, intimate breakouts with analysts, customer case study presentations, and networking, all focused on operationalizing an organization’s growth strategy.

Conversica at the Conference

As a SiriusDecisions Summit sponsor, Conversica will be demonstrating how AI works to engage, qualify and follow up with leads in real time. The Conversica® AI Sales Assistant empowers marketers to maximize ROI on every single inbound lead and brings accuracy and efficiency to lead qualification, passing only qualified leads to sales and returning the rest to nurture. Unlike sequenced email templates or chatbots, Conversica creates genuine human conversations that result in new opportunities and pipeline. Marketers get more value out of their inbound leads, and salespeople are freed up for higher-value activities.

By visiting Conversica at the Summit, attendees will learn how to:

  • Boost the return on lead generation efforts by following up with every single lead in a prompt, persistent and personable way
  • Determine in real time which lead sources are producing the most engaged leads
  • Know – rather than guess – which leads are ready for sales

Additionally, Conversica will share insightful metrics from its recent Sales Effectiveness Report on Lead Follow-Up, with practical steps companies can take to maximize ROI on their inbound leads and how to benchmark their lead engagement efforts against others in their industry. To conduct research for the report, Conversica commissioned secret shoppers to contact more than 500 companies across nine industries and grade their responsiveness on what’s known as the Four Ps of lead follow-up: Promptness, Persistence, Personalization and Performance.

“We’re proud to be returning to the SiriusDecisions Summit, which attracts the world’s smartest marketing and sales leaders, to share how effective and successful B2B organizations have boosted their return on marketing spend by applying AI to their lead engagement and conversion processes,” said Carl Landers, CMO at Conversica. “We’re excited to give attendees a first-hand demonstration of how Conversica’s AI-based sales assistants are helping thousands of companies wring far more opportunities out of their existing lead flow.”

The SiriusDecisions Summit is being held at The Venetian, Las Vegas. For more information, visit the event’s website at

Those not attending the Summit can learn more about Conversica by visiting

About SiriusDecisions

SiriusDecisions is the leading global b-to-b research and advisory firm and delivers the actionable intelligence, transformative frameworks and expert guidance that equips executives to modernize and elevate sales, marketing and product performance. For more information, visit

About Conversica

Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way email conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language generation (NLG), natural language processing (NLP) and machine learning (ML) capabilities. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Strategic Growth, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

To learn more, visit and follow the company on TwitterLinkedIn and Facebook.

Sara Black
(213) 618-1501
[email protected]