Attendees will see how AI-powered assistants engage and convert leads to free up dealership sales and service personnel to do more selling
LAS VEGAS—March 22, 2018—Conversica, the leader in conversational AI for business and the only provider of AI-based lead engagement software for automotive dealers, will showcase how modern dealers are using Conversica AI-powered assistants to convert more leads and retain customers at the National Automobile Dealers Association (NADA) Show, to be held in Las Vegas March 23-25, 2018.
Conversica, a sponsor of the NADA Show, will be at booth 2292C showing how AI-powered sales and service assistants are engaging with prospective customers to drive more showroom and service visits and boost overall customer engagement and satisfaction.
Today’s Consumers Expect Instant Gratification
New research conducted by Brian Pasch of PCG Research determined that, when AI and machine learning are put into the context of the auto industry, they result in exponential opportunity for dealers. Conversica has been on the leading edge of harnessing that power and offering dealers tools that significantly impact sales, service and customer retention.
Fueled by a smartphone that basically runs their lives, today’s consumers expect instant gratification. Conversica is successfully integrating the use of personable and extremely helpful AI auto sales and service assistants which have the capability to touch far more customers, more persistently and with greater individual attention, than would be possible for dealership staff alone.
Their outreach has the impact of improving customer satisfaction, generating revenue opportunities, influencing higher showroom and service traffic, and ultimately performing as a customer retention tool—which is important because, as Carl Sewell notes in Customers for Life, an average auto customer is worth $517,000 over their lifetime.
AI to Power the Future of Auto Sales and Service
Conversica is the leading provider of AI assistants for the sales and service departments in more than 800 dealerships around the world, including large groups such as MileOne Autogroup, Galpin Motors and the Faulkner Organization.
With an engagement rate far greater than that of traditional email and direct mail outreach, Conversica’s sales and service assistant significantly increases the number of quality conversations with real customers and reduces the time salespeople, BDC reps and service advisors spend chasing leads. From more conversations come more showroom and service drive visits and, from that, more vehicles sold and more ROs written.
“We’re a proud sponsor of the 2018 NADA Show and excited to demonstrate our AI assistants there,” said David Marod, Automotive Industry General Manager at Conversica. “NADA is the premier event in the automotive industry for learning about new approaches and technologies for improving a dealership, and we look forward to showcasing how AI is driving more customer engagement in the showroom and in the service drive.”
Attendees are invited to visit Conversica at booth 2292C for a live product demonstration and information on lead engagement best practices.
Visitors to the Conversica booth will discover:
- How to increase lead conversion rates, often by 33 percent or more
- How to ensure emails reach the buyer’s inbox, an enduring problem for dealers
- How to swiftly determine the hottest leads and drive more showroom visits
- How to free up service advisors and book more service appointments automatically
While at the booth, attendees can participate in Conversica’s “Shoot4theKids” basketball promotion, with every participant boosting the company’s contribution to the Boys and Girls Club of America.
Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language processing (NLP), natural language generation (NLG), and machine learning (ML) capabilities and engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.