– Conversica has received a coveted LeadsCouncil 2015 Gold LEADER Award for Most Innovative Company. The LeadCouncil’s awards showcase the leading companies in the online lead-generation industry. Conversica, winner of the top innovation pick in the mortgage category, uses artificial intelligence (AI) to contact, engage, nurture, qualify and follow-up with sales leads without the need for human interaction. With Conversica, mortgage sales teams spend their time on the well-qualified leads while their virtual assistant handles all the others.

“Conversica is honored by this recognition from lead buyers and industry partners of our virtual assistant software,” said Mark A. Bradley, Conversica’s chief executive officer. “The awards help organizations that buy online leads or have a need for lead technology services to understand which partners might best suit their needs. It means a lot that Conversica has been selected for recognition by our customers and peers.”

“This Gold Innovation award is a true testament to the hard work and dedication Conversica has put into creating a great product,” said Michael Ferree of LeadsCouncil. “On behalf of the LeadsCouncil community, including LeadsCouncil voting members and industry peers, we congratulate Conversica on this important achievement!”

Mortgage lead providers can improve the quality of leads given to brokers and loan originators using Conversica’s AI platform. Every lead is intelligently contacted, qualified and prioritized using a virtual assistant that communicates with leads using a natural, two-way email conversation.

Lead buyers also benefit from having Conversica’s Software-as-a-Service (SaaS) platform engage, nurture and qualify all of their inbound leads, freeing up their time to focus on closing new business. To make this even more seamless, Conversica easily integrates with Velocify (formerly Leads360), Salesforce and other customer relationship management (CRM) systems used in the mortgage industry.

Learn more about AI for lead engagement and qualification at www.conversica.com/mortgage.

About LeadsCouncil

LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers and investment professionals with a passion for lead generation industry. The group focuses on best practices, research, education and networking to provide a more transparent and effective marketplace for online lead generation.