Conversica, the leading provider of lead engagement software for marketing and sales, announced today that their AI (artificial intelligence) persona will be making a “personal appearance” at the National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas, March 31-April 3. Conversica will be exhibiting and providing free tips for converting more automotive leads into automotive sales.
The company will showcase how dealers such as Mercedes-Benz of Plano increased their lead engagement above 50% and their close ratio above 24%, thanks to their AI sales assistant who engages potential car buyers in human email conversations to uncover their intent and connect them with a salesperson.

Visitors to the Conversica booth will discover:

  • How to increase lead conversion rates, often by 33% or more
  • How to ensure emails reach the buyer’s inbox, a persistent problem for dealers
  • How to swiftly determine the hottest leads…and save money in the process
  • How to dramatically increase the number of contacts per lead
  • Why most leads aren’t being followed up and what dealers can do about it

The Conversica® software is already helping hundreds of automotive dealers identify the highest quality lead sources and measure lead quality. Their AI sales assistants are automatically reaching out to qualify every new lead 24×7, verifying contact information, collecting purchase requirements and even helping set showroom visits. The assistants contact, engage, nurture, qualify and follow up with leads via natural email conversations with no human intervention required. In this way, the software identifies the hottest leads, tracks the best lead sources, re-engages old leads and enables a higher return on marketing investment (ROI).

NADA attendees are invited to visit Conversica at booth #3843C in the central hall of the Las Vegas Convention Center for a live product demonstration and a chance to create their dealership’s very own AI sales assistant.

NADA Expo & Convention 2016 is being held at the Las Vegas Convention Center on March 31-April 3, 2016. For more information, visit the event’s website at For more information on Conversica, visit