Although both send emails to leads, Conversica is more like a human sales assistant and actively engages and nurtures leads via dynamic two-way conversations, achieving a much higher engagement rate. Conversica’s AI technology for sales and marketing reads each reply and determines if the lead is interested, and if so, it alerts a sales representative. Conversica can gather additional information from a lead, such as the best phone number and best time to call. The entire dialogue is available for the sales rep to review.