Marketers today are building long-term customer relationships that advance a conversation over time. To do this, they need innovative solutions that help them engage customers and prospects in a relevant and personalized way. We’re excited to have Conversica in LaunchPoint. The integration of their solution with Marketo’s Engagement Marketing Platform empowers marketers with a richer data set about the customer journey to create meaningful marketing programs.
Lou Pelosi, Senior Director of LaunchPoint, Marketo
Add a Personalized Touch to Marketing Automation Software
Which Leads Are Ready for Sales? Predict ... or Just Ask
You can predict based on behavior, demographics and scoring, or you can just ask with Conversica. Driven by artificial intelligence, Conversica engages leads in personal, natural email dialogues from interest to marketing qualified lead (MQL) status. Conversica updates the Marketo lead record, your Salesforce CRM, and sends hot-lead alerts to your sales team.
Send a Personal Email to Each New Lead
Imagine this email: “I saw you stopped by our booth at ExpoCon. Did you get all the information you needed? Would you like to speak with Mike in sales?” Half the leads respond, and the AI technology continues each conversation, with the lead revealing level of interest, contact phone number, best time to call and purchasing timeframe for every qualified lead.
Integrate Seamlessly with Marketo Software
Conversica integrates easily with Marketo's customer engagement platform:
- Using your criteria and triggers, add leads to a Marketo list you've associated with a Conversica conversation.
- Leads from that list are automatically sent to Conversica and the dialogue begins.
- Conversica updates conversation status back to the Marketo lead record so you can score, alert or take other action.
- The full email dialogue with each lead is available in the Marketo lead record, in Conversica's dashboard, in optional email alerts and in your CRM system. (We're also integrated directly to Salesforce and the mobile Salesforce app).