Podcast: A Guide for the Modern Marketer’s Go To Marketing Strategy

Podcast: A Guide for the Modern Marketer's Go To Marketing Strategy

A Marketing executive’s go-to-market strategy depends on whether their company is in an established category — going after market share gain — or if they are in a new category that requires awareness building for the category itself. Utpal Bhatt is the SVP of Marketing at Qubole, a SaaS platform that processes cloud data and provides support for many large companies such as Oracle and Lyft, as well as many start-ups.

Utpal heads up Marketing and is responsible for brand awareness, product marketing and lead generation. In this episode, Vengreso host Bernie Borges invites Utpal to discuss the different go-to-market strategies that should be used when entering a cold market versus a hot and happening market. Listen to learn how to determine if you should create a new category or if you are in an existing category and need to differentiate your product.

Podcast: How Fundbox Uses AI and Humans to Deliver a Great Customer Experience

Podcast: How Fundbox Uses AI and Humans to Deliver a Great Customer Experience

A great customer experience is at the heart of customer loyalty and support – and we all want OUR customers to have that “Wow!” experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about; even in industries as long-standing and conservative as lending. The guest on this episode of Social Business Engine is Basile Senesi, Head of Sales and Support at Fundbox.

As you listen, you’ll hear how Fundbox has taken an innovative approach to providing a solution to a long-standing need in most businesses – access to credit. They do it with both data automation and a personal touch. It’s a winning combination and you'll hear all the details from Basile on this episode.

Podcast: The Influential Role of Content in Sales Enablement

Podcast: The Influential Role of Content in Sales Enablement