5 Tricks of Conversion Rate Optimization Every Marketer Needs to Know

Video: 5 Tricks of Conversion Rate Optimization Every Marketer Needs to Know

We at Conversica care a lot about creating leads. And if you’re a marketer at a company with any sort of digital presence, you’ve heard of CRO. It’s an important process you can use to improve the ROI of your existing site traffic while also improving the overall experience people have on your website, whether they are new or returning visitors.
Video: 5 Tricks of Conversion Rate Optimization Every Marketer Needs to Know

Video: 5 Tricks of Conversion Rate Optimization Every Marketer Needs to Know

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Using AI for Personalized Marketing at Scale

Video: Using AI for Personalized Marketing at Scale

Marketing and Sales teams struggling to balance personalized outreach alongside their regular duties ought to consider a solution powered by Artificial Intelligence (AI). Watch this video for some tips on better scaling personalized marketing, as well as stats on its efficacy.

For a deeper dive, watch our webinar → Using AI for Personalized Marketing at Scale.

Video: Using AI for Personalized Marketing at Scale

Video: Using AI for Personalized Marketing at Scale

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What Is Second-Lead Syndrome?

Video: What Is Second-Lead Syndrome?

What is second-lead syndrome? And why should you care? See why providing disproportionate value to new leads over additional leads from the same account results in B2B organizations missing potential opportunities.

Dive into the research yourself by reading the SiriusDecisions brief titled

Identifying and Resolving Second-Lead Syndrome in Demand Management.

Video: What Is Second-Lead Syndrome?

Video: What Is Second-Lead Syndrome?

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Podcast: A Guide for the Modern Marketer’s Go To Marketing Strategy

Podcast: A Guide for the Modern Marketer’s Go To Marketing Strategy

A Marketing executive’s go-to-market strategy depends on whether their company is in an established category — going after market share gain — or if they are in a new category that requires awareness building for the category itself. Utpal Bhatt is the SVP of Marketing at Qubole, a SaaS platform that processes cloud data and provides support for many large companies such as Oracle and Lyft, as well as many start-ups.

Utpal heads up Marketing and is responsible for brand awareness, product marketing and lead generation. In this episode, Vengreso host Bernie Borges invites Utpal to discuss the different go-to-market strategies that should be used when entering a cold market versus a hot and happening market. Listen to learn how to determine if you should create a new category or if you are in an existing category and need to differentiate your product.

Podcast: A Guide for the Modern Marketer's Go To Marketing Strategy

Podcast: A Guide for the Modern Marketer’s Go To Marketing Strategy

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