White Paper – The Missing Piece: Enhancing the Value of Marketing Automation with Sales Conversion Management
Why an automated solution for lead contacting, engagement, nurturing, prioritizing, qualification and follow-up is the missing piece of a complete lead management cycle
Automated lead generation processes can fill the lead pipeline, but more than lead quantity, sales teams need high-quality prequalified leads. With Conversica you can automate the lead contact and qualification process.
Artificial intelligence (AI) automation allows marketing to hand-off to sales the highest quality leads, bridging the gap between marketing, inside sales and sales organizations.
“Conversica’s sales conversion management software compliments your marketing automation system to create an end-to-end system for CRM, demand generation and sales conversion management.”
In this white paper, you’ll learn:
- Why lead generation campaigns and marketing automation tools are necessary but not enough
- How to automate these steps: lead contacting, engagement, nurturing, prioritizing, qualification and follow-up
- How to increase the effectiveness and ROI of Salesforce, Marketo, Pardot and Eloqua
- How sales can spend less time chasing leads and more time closing higher-quality buyers
To download the free white paper, please complete this short form.