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Latest News Releases

Conversica to Exhibit and Speak at CBT Automotive Conference & Exposition

Company to join automotive digital marketing guru Brian Pasch as he presents latest research findings

Foster City, CA - (February 5, 2016) Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, will be exhibiting and speaking at the CBT Automotive Conference & Exposition February 9-11, in Atlanta, Georgia. On Tuesday afternoon, renowned automotive digital marketing expert Brian Pasch will be joined by Conversica’s Don Crawford to spell out many of the challenges preventing dealers from maximizing the value of their sales leads — and the best ways to address those challenges — in their presentation “The Latest Research about Increasing Customer Engagement and Boosting Lead Closing Ratios” on February 9 at 4:00 pm.

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Survey Finds Extremely Poor Sales Lead Follow Up Across Nine Industries

More than a third of companies completely ignored inquiries from a secret shopper

Foster City, CA - (January 20, 2016) Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, today released the 2015 edition of its Sales Effectiveness Report: Lead Follow-Up. The survey of companies across nine industries was designed to determine how well these organizations respond to sales leads. More than one-third of those contacted did not respond at all, even when a lead contacted them with a direct, specific inquiry.

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PCG Research Finds 200% Increase in Email Open Rates for Auto Dealers Using Conversica Lead Engagement Software

Leading automotive researcher exposes email deliverability to be major factor hindering the sales process.

Foster City, CA - (January 14, 2016) In a recently released report, PCG Research, the leading provider of marketing research and analysis to automotive dealers, concluded that Conversica is the ideal complement to the automotive sales process for increased customer engagement and sales conversions.

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Conversica to Exhibit and Speak at Digital Dealer 20 Conference & Exposition

Company will host meet-and-greet with automotive digital marketing guru Brian Pasch at the Conversica booth

Foster City, CA - (January 14, 2016) Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, will be exhibiting and speaking at Digital Dealer 20 Conference & Exposition January 19-21, in Orlando, Florida. Conversica’s Don Crawford will discuss how dealers have been tracking the wrong piece of information for the past 50 years in his presentation “The Big Misdirection: What You SHOULD Be Tracking to Maximize Internet Sales” on Tuesday, January 19, at 2:30pm.

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Conversica Ends a Record Year of Customer and Company Growth and Notable Industry Recognition

Accelerating Use of Artificial Intelligence-Powered Solutions for Sales and Marketing Powers Strong Growth for the Company’s Automated Sales Assistant

FOSTER CITY, CA - (January 7, 2016) Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, today announced that 2015 was a banner year for customer acquisition, product innovation, partner integration and company expansion. Conversica was also recognized as the 2015 CRM Market Rising Star by CRM Magazine, won the 2015 SIIA NextGen Most Innovative Award, and received the Gold LEADER Award for Most Innovative Company from the LeadsCouncil.

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Conversica Partners With Velocify to Help Customers Quickly and Effectively Engage Leads and Boost Conversion

Marketers to benefit from integration of the company’s Artificial Intelligence-powered lead conversion software with Velocify’s market-leading, cloud-based intelligent sales software

FOSTER CITY, CA - (December 2, 2015) Conversica, the leading provider of lead engagement software for marketing and sales, announced today that they are partnering with Velocify, the leading sales acceleration platform, to offer customers a broader solution to help them quickly and effectively engage with new leads. Velocify brings more speed and control to the entire sales process, helping teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads.

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Conversica Announces Automotive Industry Advisory Board

Industry Leaders to Provide Insights to Enhance Company’s Artificial Intelligence Offering

FOSTER CITY, CA - (October 22, 2015) Conversica, the leading provider of lead engagement software for marketing and sales, recently formed its Automotive Dealership Advisory Board with members from its most successful and forward-looking dealer customers. The Board, which met for the first time at the Digital Dealer 19 conference earlier this month, consists of six dealer members who demonstrate cutting edge use of sales and marketing technology in their dealerships and dealership groups around the country.

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Conversica to Showcase Unique Automotive Lead Engagement at Digital Dealer19 Conference

Company will Share Automotive Best Practices from Years of Experience with Millions of Leads

FOSTER CITY, CA - (September 10, 2015) Conversica, the leading provider of lead engagement software for marketing, inside sales and sales, announced today they will be highlighting successful techniques in lead engagement and conversion at the Digital Dealer 19 Conference & Expo 2015, retail automotive’ s leading digital strategy conference, October 5-7 in Las Vegas. Don Crawford, Conversica’s Sr. Director of Sales Major Accounts/OEM will be presenting an educational session entitled, “How Soon, How Hard, How Able: What We’ve Learned From Engaging Millions of Leads” on Tuesday, October 6 at 11AM. The presentation will focus on what Conversica has learned after engaging literally millions of leads: how attendees can discern how soon a lead will buy; how much effort it will take; and how able dealers are to respond to them.

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Study Finds Sales and Marketing Wasting 50% of Time and Money on Leads

Dreamforce Attendees Cite Poor Lead Engagement as Biggest Reason for Poor Alignment; 80% Considering Automation to Solve

FOSTER CITY, CA - (September 24, 2015) Corporate sales and marketing executives agree that at least 50% of their sales effort and 50% of their lead generation budget is wasted on leads that are never contacted, according to a survey at Dreamforce by Conversica, the leading provider of lead engagement software for marketing, inside sales and sales.

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Conversica to Showcase Best Practices for Alignment of Sales and Marketing at Dreamforce

Artificial Intelligence Lead Engagement Improves Sales Productivity and Boosts Marketing ROI

FOSTER CITY, CA - (September 10, 2015) Conversica, the leading provider of lead engagement software for marketing, inside sales and sales, announced today they will be highlighting the value of aligning sales and marketing and driving more qualified leads with artificial intelligence at Dreamforce 2015, September 15-18, in San Francisco. The company will be presenting a thought-provoking session entitled, “SMARKETING: The New Sales-Marketing Alignment Driven by Artificial Intelligence” at the Dreamforce Partner Theater on September 17th at 9:30AM. The presentation offers best practices to get past the traditional finger pointing over lead quality, to close the gap between sales and marketing teams, to increase sales efficiency and to drive more qualified leads.

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