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Latest News Releases Announces Name Change to Conversica

New branding reflects software’s unique ability to automatically converse with leads via two-way email exchanges

FOSTER CITY, CA - (September 18, 2014) announced today that it has changed its company name to Conversica. The rebranding was undertaken to better reflect the unique capabilities of the company’s sales conversion management software.

Sales conversion management focuses on the most critical stage of the sales cycle – when a lead decides to take action and intends to make a purchase.

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Why You Should Stop Using Autoresponders : A Better Solution Exists

Artificial intelligence-based email conversations shown to quadruple lead engagement for more effective sales and marketing campaigns

FOSTER CITY, CA - (June 5, 2014), the only provider of lead interaction management software driven by artificial intelligence (AI) for sales, marketing, and customer service organizations, today released a white paper explaining why email autoresponders often fall short of expectations when used in marketing campaigns. Autoreponders typically have engagement rates of less than 9 percent, while AI-driven email conversations are far more effective with typical engagement rates of 50 percent or more. More details about effective lead engagement and management are available in the white paper, “Why You Should Stop Using Autoresponders,” which can be downloaded at

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Marketing Veteran Michael E. Donner Joins (now Conversica) as SVP, CMO

FOSTER CITY, CA - (June 5, 2014), the only provider of lead interaction management software driven by artificial intelligence (AI) for sales, marketing, and customer service organizations, today announced the appointment of Michael E. Donner to senior vice president, chief marketing officer.

In this newly created role, Donner will lead’s marketing and demand generation efforts across its automotive and enterprise units. He will oversee all strategic, operational and financial aspects of the company’s integrated marketing and demand generation programs, including advertising, digital marketing, communications, lead generation, sponsorships, SEO, SEM and other initiatives.

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QuoteWizard & (now Conversica) Unveil Automated Virtual Assistant for Insurance Agents

WizardMail helps agents increase engagement, productivity and sales opportunities

SEATTLE, WA - (June 3, 2014) QuoteWizard, in partnership with, is proud to announce the release of WizardMail, an automated virtual assistant for insurance agents. WizardMail makes AVA’s cutting-edge artificial intelligence technology, which was previously offered to companies with larger sales staff, available to more than 100,000 individual insurance agents.

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Kennet Partners announces US$16 Million investment in (now Conversica) and names Mark A. Bradley as CEO

Former NexTag President Brings Customer-Centric Internet Expertise to the AVA Artificial Intelligence Lead Management Platform

SAN FRANCISCO, CA - (May 1, 2013) Kennet Partners, a leading international growth equity firm that invests in companies across North America and Europe, today announced it has made a $16 Million investment in LLC, the fast-growing Internet Technology company behind AVA, the Artificial Intelligence lead management platform. As part of the investment, Kennet has appointed Internet industry veteran Mark A. Bradley as CEO of

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AVA (now Conversica) from Wins 2013 PCG Spotlight Award products were one of six companies recognized with a PCG Spotlight Award which represents the most exciting products showcased at the 2013 NADA Convention. Over 600 companies and 2,000 products were exhibited at the largest automotive conference of the year.

ORLANDO, FL - (February 18, 2013) PCG Consulting (Eatontown, NJ) announced today that’s AVA software was recognized with a 2013 PCG Spotlight Award. AVA is one of six products recognized this year from over 1,000 products showcased at the 2013 NADA Convention in Orlando. AVA is a revolutionary product that assists car dealers with some of their biggest profit leaks: lead nurturing and lead handling.

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Media Kit

Get a quick overview of Conversica, lead engagement and our innovative application by downloading the following documents:

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