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Latest News Releases

Spring Venture Group Decreases Cost Per Lead Acquisition by 30 Percent with Conversica

 

FOSTER CITY, CA - (December 4, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that Spring Venture Group of Kansas City, Missouri, has lowered its cost per lead acquisition (CPA) by 30 percent compared to its overall CPA target for Internet-based leads since adopting Conversica’s application eight months ago.

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The Faulkner Organization Increases Qualified Showroom Traffic by 50 percent with Conversica

 

FOSTER CITY, CA - (December 2, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that its application has been deployed by The Faulkner Organization, a 20-franchise auto dealership with locations across Pennsylvania. Handling approximately 5,000 leads per month for the dealership’s Internet sales teams, Conversica has enabled Faulkner to increase its engagement rate with sales leads from 25 percent to more than 50 percent.

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Lead Conversion Landmines and How to Avoid Them

Conversica publishes infographic on how to improve lead qualification processes

FOSTER CITY, CA - (November 19, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, has published an infographic defining the five common lead conversion landmines and how to recognize and avoid these threats to an organization’s sales revenues.

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Former DocuSign Executive joins Conversica as Vice President of Business Development

 

FOSTER CITY, CA - (November 14, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that Eric Bohren has joined the company as vice president of business development.

In this leadership role, Bohren will be responsible for Conversica’s business development strategy, including CRM platform, technology, reseller and strategic investor partnerships.

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Conversica Publishes Infographic on Bridging the Divide Between Marketing and Sales

 

FOSTER CITY, CA - (November 12, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, has published an infographic addressing common lead management practices and how they create a divide between marketing and sales, resulting in lower sales conversion rates.

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Conversica Launches Crush Your Quarter Promotion

Have 3,000 leads worked for up to three months for just US$1,500

San Francisco – Dreamforce ‘14 - (October 13, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales, announced today that it is launching a special promotion exclusively for Dreamforce ‘14 attendees.

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Conversica Now Available for the Salesforce1 Mobile App – Empowering Companies to Run Their Business from Their Phones

Foster City, California - (October 8, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales, announced today that its application is available for the Salesforce1 Mobile App, empowering companies to run their business from their phones. The Salesforce1 Mobile App delivers the most complete and customizable mobile experience in a single app for business users.

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Artificial Intelligence Technology is Changing How Marketing and Sales Organizations Interact with Leads

FOSTER CITY, CA - (October 6, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that the use of artificial intelligence (AI) technology is changing how marketing and sales organizations interact with leads.

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Conversica Adds Two SaaS Industry Veterans to Board of Directors

FOSTER CITY, CA - (October 2, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that it has expanded its board of directors to six with the addition of Joshua Pickus and Dan Fishback as board members.

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Sales Veteran Mike Grossman Joins Conversica as VP of Sales, Enterprise

FOSTER CITY, CA - (October 2, 2014) Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales, announced today that Mike Grossman has joined the company as vice president of sales, enterprise.

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