CenturyLink Heats Up Warm Leads for an 8-to-1 ROI with Artificial Intelligence from Conversica

As the third-largest telecommunications company in the United States, CenturyLink has a huge volume of leads to work through and convert to sales each month. It could take telemarketing a month to follow up with 800 leads. But, by using Intelligent Virtual Assistants (IVA), CenturyLink was able to cut that time down to a week, generating an incremental 400 qualified leads per month.

Read the case study to learn how CenturyLink now uses their IVAs to follow up with more than 90,000 contacts a quarter, seamlessly leveraging Marketo to automatically add new leads to IVA campaigns and alert sales reps of engagement activity.

CenturyLink Heats Up Warm Leads for an 8-to-1 ROI with Artificial Intelligence from Conversica

CenturyLink Heats Up Warm Leads for an 8-to-1 ROI with Artificial Intelligence from Conversica

Download the Case Study