Epson America Improves Lead Quality, Pipeline and Revenue with Conversica

At Epson America, the Marketing team had limited visibility into what Sales was doing with their leads – and when they did gain visibility, they realized Sales was mostly focusing on named accounts and not the leads Marketing was sending them. The team needed a consistent process for lead follow-up, and turned to Conversica to help. By leveraging a Revenue Digital Assistant to follow up with Marketing-generated leads, Epson has learned a lot about how to structure their nurture process and increased their response rate by 240%.