Leveraging AI to Boost Lead Generation and Conversion Efforts
Artificial Intelligence (AI) is on the minds of Marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics — and AI is where it’s at.
For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing. AI allows data across multiple sources to meet with business intelligence in one place in order to deliver measurable insights and actionable results. According to research by the Aberdeen Group, a market intelligence company, 61 percent of respondents reported lead scoring as the major driving force behind investing in AI. With AI, you can understand leads better, find new quality leads and convert those leads into Sales.
In this eBook, you will learn how to:
- Assess organizational readiness for AI implementation.
- Understand how to use AI to solve the most challenging Sales and Marketing issues.
- Get started with AI.
Read the eBook to assess lead generation activities, conversion workflows and follow-up processes and learn where—not if—AI solutions make the most sense.
“ A must-get App for your organization ”
Conversica is a great tool for customer engagement. It was a very simple, straightforward implementation process which works well with our CRM... I never thought I would consider an "AI" a part of my staff, but she absolutely is the best.
Director of Business Development
Full Sail University
“Great Experience! Excellent Results!”
As a Head of Marketing whose department's primary objective is to drive quality leads, Conversica is one of few third-party tools we have incorporated into our marketing toolkit. The results we have seen in fewer than 60 days are nothing short of eye-opening. Such an efficient tool with REAL bottom line results.
“ An SDR for the SDR! Free your team from emailing ”
Conversica has changed the way we approach our lead follow-up and has helped us streamline the focus of our sales development team. Conversica's email cadence is proving more successful than when we were emailing.
Sr. Director of Demand Generation
Optima Healthcare Solutions
“WOW … that is about all I can say.”
This product insures that every lead is followed up on in a timely fashion and more important than the speed, it is followed up on every time. On top of that, we get better contact information, and we take the lead from an MQL to an SQL without ever having to have a live person speak with them. We can now serve up the best of the best leads to the sales team.