Podcast: The Influential Role of Content in Sales Enablement
Tamara is Research Director for CSO Insights, the research division of Miller Heiman Group. She is focused on global research regarding all things Sales enablement, CX and Sales effectiveness. The book she’s co-authored with Miller Heiman Group CEO Byron Matthews, “Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force,” provides incredible insight into the value of effective Sales enablement.
Hear Tamara discuss the influential role of content in Sales enablement as well as the evolving role of Sales enablement in the modern organization. You'll learn about the critical nature of Sales enablement for modern Sales and how it can provide the tools needed in order for Marketing, Sales and internal processes to work together to win more deals.