Podcast: A Modern Approach to Marketing & Sales Alignment in Manufacturing

Marketing and Sales alignment in manufacturing has undergone an evolution as digital transformation has become more pervasive. Some tried-and-true methods have become less effective because of the changing habits of the modern buyer.

In this podcast, hear the Head of Sales and the Head of Marketing at Kadant Johnson – a manufacturing company – speak about their digital Sales transformation journey, how embracing digital transformation at Kadant has positively impacted their Marketing and Sales alignment, and their practices allowing teams to reach customers previously unavailable to them.

Podcast: A Modern Approach to Marketing & Sales Alignment in Manufacturing

Podcast: A Modern Approach to Marketing & Sales Alignment in Manufacturing

Watch the Podcast