SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer Engagement

Which is more important, elevating new leads or following up with additional leads from the same account? Unfortunately, many organizations place disproportionate value on new leads from new prospect accounts while ignoring subsequent leads from a known account. This strategy ignores the facts that B2B buying decisions are made many groups within organizations rather than by an individual. This SiriusDecisions research brief explores second-lead syndrome in demand management and provides some tips for overcoming this common oversight.
What Our Customers Are Saying

“ A must-get App for your organization ”

Conversica is a great tool for customer engagement. It was a very simple, straightforward implementation process which works well with our CRM... I never thought I would consider an "AI" a part of my staff, but she absolutely is the best.

David Ramsaroop
Director of Business Development
Full Sail University

“Great Experience! Excellent Results!”

As a Head of Marketing whose department's primary objective is to drive quality leads, Conversica is one of few third-party tools we have incorporated into our marketing toolkit. The results we have seen in fewer than 60 days are nothing short of eye-opening. Such an efficient tool with REAL bottom line results.

Kristopher Saim
Marketing Director
Sunlighten

“ An SDR for the SDR! Free your team from emailing ”

Conversica has changed the way we approach our lead follow-up and has helped us streamline the focus of our sales development team. Conversica's email cadence is proving more successful than when we were emailing.

Kristen Bryant
Sr. Director of Demand Generation
Optima Healthcare Solutions

“WOW … that is about all I can say.”

This product insures that every lead is followed up on in a timely fashion and more important than the speed, it is followed up on every time. On top of that, we get better contact information, and we take the lead from an MQL to an SQL without ever having to have a live person speak with them. We can now serve up the best of the best leads to the sales team.

Shane Adair
Marketing Manager
Tab Bank

SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer Engagement

SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer Engagement

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