Conversica named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024
USE CASE

Winback Former Customers

Automate systematic winback campaigns to mine previous customers, one-time purchasers and closed-lost deals, surfacing and qualifying interest on behalf of Sales.

Conversica Value

Proactive Winback Strategies to Lure Past Customers Back

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Insights From Many Sources

Use your data to segment, tailor and personalize exchanges for engagement that drives conversion.

Scalable Hyper-Segmentation

Automatically route customers to the best conversation based on account and contact attributes.

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Multi-Model Approach

50+ intent models help Conversica understand complex responses, answer questions and determine the next best action with 98% accuracy.

Seamless Handoff to Reps

Assignment rules and action-oriented alerts with context route opportunities to the right rep at the right time for next steps.

Best Practices
For Sales Skills like Winback

From One-Time Purchase to Recurring Revenue

Turn a Revenue Digital Assistant™ loose on your database of one-time purchases. Use insights on previous purchases and contact demographics to segment to tailor offers, expose relevant value and ultimately entice repeat business.
Personalized Conversational AI

Open Up New Opportunities with Former Users

When a user changes jobs, opportunity to penetrate new accounts opens up. Proactively engage former users and advocates who have changed roles to gauge interest in your solution at their new employer.
New Opportunities with AI

Push Product Enhancements to Entice Return

New products and feature enhancements are a great opportunity to get in front of previous customers and explore the desire to return. Use account insights and segmentation to tailor the messaging, presenting the unique value to the contact and engaging them in a conversation to assess their interest in returning.
Gauge Interest on New Activity
Uncover Hidden Opportunities:
Outbound AI Sales Playbook
The Conversica Difference

Two-Way Experiences That Entice and Convince

Conversica uses AI-powered conversation automation to ensure your business stays top of mind, exposing new value and offering incentives to lure customers back.

Conversica: Fully Automated, Tailored, and Two-Way

Initiates conversations, collects insights & answers questions, alerting the right rep when the contact is ready

Leverages all the account insights and data available to build relevant, personalized exchanges

Less work than traditional automated sequences with 2x the benefit; RDAs respond and drive a task to completion

Revenue Digital Assistants™ address common questions as part of the natural flow of conversation.

Traditional Outreach: One-Size-Fits-Most, One-Way Communication

One-way communication that requires rep to filter through results & identify who is ready to take the next step

Traditional one-size-fits-all outreach gets classified as spam or ignored, leading to low engagement rates.

Static messages with basic pull fields—increases reach but still dependent on human to take action

Stiff communication leads to disappointing experience, stifling potential opportunities before they’re discovered

REVENUE DIGITAL ASSISTANTS™ ARE TRAINED AND READY FOR CONVERSATION

Skills Library

Touch former customers and closed-lost accounts at scale, uncovering renewed interest where no one has time to look.

Winback Former Customers

Keep the Dialog Open with Customers, Exposing New Value & Gauging Interest to Return

Restart the conversation with former customers by highlighting new product advancements & customer successes to demonstrate value unique to that account.

Common uses include:

Directly address the reason a customer left with a personalized outreach featuring recent successes & features

Target accounts with tailored offers & promotions to incentivize customer return

Generate Interest

A Personal Touch to Generate & Gauge Interest of a New or Cold Lead

Use a personal touch to generate & gauge interest with new or cold leads in your target profile. Initiate a two-way conversation to answer questions & provide a best-in-class experience that builds rapport.

Common uses include:

Warm-up accounts sales are not actively working

Gauging interest from former users who have moved to a new organization

Reaching out to partners' clients to explore interest

Reactivate Interest

Don't Let Leads or Opps Go Cold, Re-ignite & Captivate with Relevant Two-way Dialog

Use what you know about a lead to construct a tailored and helpful conversation to warm a lead back up, no matter where they were in the funnel; early interest to open opps.

Common uses include:

Programmatically engage any MQL that went silent

Segment leads based on their last action & provide them with a new, highly relevant asset

Provide personalized offers based on historical activities

Keep the Dialog Open with Customers, Exposing New Value & Gauging Interest to Return

Restart the conversation with former customers by highlighting new product advancements & customer successes to demonstrate value unique to that account.

Common uses include:

Directly address the reason a customer left with a personalized outreach featuring recent successes & features

Target accounts with tailored offers & promotions to incentivize customer return

A Personal Touch to Generate & Gauge Interest of a New or Cold Lead

Use a personal touch to generate & gauge interest with new or cold leads in your target profile. Initiate a two-way conversation to answer questions & provide a best-in-class experience that builds rapport.

Common uses include:

Warm-up accounts sales are not actively working

Gauging interest from former users who have moved to a new organization

Reaching out to partners' clients to explore interest

Don't Let Leads or Opps Go Cold, Re-ignite & Captivate with Relevant Two-way Dialog

Use what you know about a lead to construct a tailored and helpful conversation to warm a lead back up, no matter where they were in the funnel; early interest to open opps.

Common uses include:

Programmatically engage any MQL that went silent

Segment leads based on their last action & provide them with a new, highly relevant asset

Provide personalized offers based on historical activities

RESOURCES

Pump Up Your Pipeline

Ready to see a Revenue Digital Assistant in Action?
Let us show you how Conversica Revenue Digital Assistants can deliver higher quality pipeline faster than you ever imagined. Get the conversation started with a live demo today.