Conversica’s strength is in replicating a true human-to-human conversation. By utilizing a system of dynamic messaging, Conversica is able to avoid being targeted as spam based on repetitive content. The Conversica system resolves all spam complaints and bounces. If a lead bounces or marks spam, we immediately discontinue the conversation with the lead. In addition, we utilize third-party email validation software as a preventative measure to email bounces. Conversica has a system of deliverability metrics that we monitor to determine early warning signs for poor lead quality on the lead source and client level.