Conversica leverages artificial intelligence
to automate the lead contact and
Conversica identifies which leads
intend to purchase and are ready
to buy now
Our AI is a proven, mature platform that has engaged millions of leads
Over one-third of all leads respond to Conversica outreach
Over 1,200 companies use Conversica to improve their Sales & Marketing results
CRO marketing is all about improving the conversion rate in any marketing or sales material so that the reader will take action. It’s about optimizing human behavior to improve the effectiveness of your marketing efforts and ultimately increase revenues.
We’ll use an example to illustrate. Let’s say you’ve got a whitepaper that you want people to download. CRO marketing would involve taking steps to get people to download that whitepaper.
In our previous post related to Conversica and GDPR, we explained that in GDPR terms, Conversica is a “data processor” and our customers are typically “data controllers”. We outlined the steps we have been taking as a processor to make it easier for our customers, as controllers, to achieve compliance with their obligations under the General Data Protection Regulation (aka the “GDPR”).
In this post, we want to share updates on those activities.
How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers. For this third annual Sales Effectiveness report, we take a first-hand look into how companies follow up on their leads and contrast these results with their performance in previous years.
More than 800 different-sized companies across 13 industries were secret shopped over the span of three months. See which industry stands out on the "4 P's" of sales effectiveness - Promptness, Personalization, Persistence, and Performance - and learn what measures your sales team can take to boost lead engagement.
Get the full 2017 Sales Effectiveness report, free.