intelligent automation platform announced today that it has changed its company name to Conversica. The rebranding was undertaken to better reflect the unique capabilities of the company’s sales conversion management software.
Sales conversion management focuses on the most critical stage of the sales cycle – when a lead decides to take action and intends to make a purchase. Sales conversion management applications like Conversica can operate as stand-alone solutions or integrate with customer relationship management (CRM) systems such as Salesforce. The software can nurture and qualify leads generated by marketing automation systems, such as Marketo, Pardot and Eloqua, as well as leads from promotional campaigns. When initial interest changes to intent to purchase, the sales conversion management application alerts the sales rep and hands off the hot, prequalified lead to sales for follow-up.
Until now, contacting, engaging, nurturing, qualifying and following-up with leads has been a manual, labor-intensive process. Using email messages, Conversica’s artificial intelligence-based sales conversion management application is able to interpret responses from leads and generate a natural email response – just as a real person would. Presented as a human persona, Conversica’s software application can uncover valuable details such as purchase timeframe, desired product features and budget through on-going email interactions, all without any human involvement.
“Conversica provides the missing piece of automation in the sales cycle that almost every company, in any industry, can benefit from,” said Mark A. Bradley, CEO of Conversica. “Now sales teams can prioritize and focus their efforts on contacting the hottest, pre-qualified leads that intend to purchase.”
Marketing automation systems such as Marketo, Pardot and Eloqua help businesses generate demand and create a large quantity of leads. However, without qualification, sales teams cannot accurately sort or prioritize leads. As a result, sales teams have to chase each lead and spend the vast majority of their day trying to make contact. This use of time is inefficient and lacks scalability when hundreds or thousands of inbound leads arrive each week.
“Conversica bridges the gap between marketing, inside sales and sales by improving the quality of lead hand-off, so reps can focus on selling and closing prequalified leads that intend to purchase,” said Bradley. “As a result, there is a more coordinated effort between marketing and sales, making it more likely that they can reach their shared goal of converting more leads into sales, more quickly.”
Conversica has published a white paper describing sales conversion management and the advantages of using an artificial intelligence-driven solution alongside CRM applications such as Salesforce and marketing automation solutions, such as Pardot, Marketo and Eloqua, to create a completely automated, end-to-end lead management solution. A complimentary copy of the white paper, “The Missing Piece: How Artificial Intelligence-Driven Lead Management Enhances the Value of Marketing Automation Tools,” is available at www.conversica.com/missing-piece.
“We may have a new name, but we’re still the same company with the same innovative product and people,” said Bradley. “Now we have a name that better reflects what we do and how we help enterprises sell more products more efficiently.”