Conversica named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024
USE CASE

AI-Powered Outbound Lead Generation for Sales

Capture attention & encourage conversation with aged lead stock & targeted account lists by using Conversica to deliver the same outbound lead generation strategies of your sales rep, at scale.

Conversica Value

Uncover Hidden Interest with AI-Powered Lead Generation Strategy

Integrations Icon
Use Insights From Multiple Sources

Leverage lead data, actions and activities, plus account insights, intent data and account tiering to tailor conversations.

Hyper-Segment Your Leads

Send messages that are specific to role, industry, and/or location, enabling you to connect with impactful, relevant value props.

Complement Direct Sales Outreach

Use research collected in the sales process to continue the conversation with persistence or to target a wider audience within an account.

Answer Questions and Schedule Meetings

Your AI Assistant pre-qualifies and schedules meetings with the right rep, all while keeping the rep in the loop for a smooth handoff.

Building a conversational nurture program
Old Lead Stock?
Learn about this Conversational Nurture Program

Personalize Messaging With Hyper-Segmentation At Scale

Conversica makes hyper-segmentation with personalized messaging a snap. Using Conversation Rules, break down a general list into finely defined segments, then set up a default conversation that is cloned to change one or two key variables tailored for each segment. The whole process takes minutes and the result is human-like, unique outreach at scale that drives higher conversational engagement while remaining brand accurate and ensuring your message hits the inbox instead of spam.

Never Miss The Chance To Turn Outbound Into Inbound

Revenue Digital Assistants autonomously segment contacts and initiate tailored two-way conversations for those old and forgotten leads. If there’s interest, your Assistant will find, cultivate and qualify it – all before a Sales rep has to touch it. Conversica dynamically generates a full conversation exchange, determining the next best action and using the insights to ensure every attempt is personalized.

Make The Most Of Your Sales Team’s Talents

Empower your Sales team to do what they do best by offloading dormant lead cold outreach and reengagement to your Revenue Digital Assistant. Let it shift through lead stock and ensure every lead is worth your reps’ time by answering common questions, pre-qualifying, and even scheduling meetings with the right rep. The handoff is seamless and detailed, giving your rep context of the exchange and guidance on next steps, so they can confidently focus on converting (not qualifying) leads.
Outbound AI Sales Playbook
Three AI-Powered Strategies to Scale Outbound
The Conversica Difference

Double Your Outbound Efficiency (Without the Effort)

Double your funnel’s volume by having your Revenue Digital Assistant automatically reconnect with old leads and increase engagement from cold outreach activities.

Conversica: Outbound Is Always On, No Sales Rep Required

Hyper-segment a large volume of leads and automatically route a lead to the most appropriate conversational exchange

Keep your rep in the loop but hands off until the lead is ready with the meeting is scheduled

Dynamically generate a personalized conversational exchange to nurture the lead and determine the next best action

Find every possible opportunity in old accounts and lead stock, with no lead forgotten and untouched.

Everyone Else: Sales Gets to Cold Outreach When They Can

To meet buyer expectations and spark interest, Sales needs to research and personalize every outreach.

Sales is solely responsible for outbound efforts, but it’s time-consuming with low-return activity.

Sales wants more help from Marketing, but traditional nurture programs can’t break through the clutter.

You have a lot of aged lead stock that sits idle with no time or resources to tap into the potential opportunities.

Revenue Digital Assistants™ Are Trained And Ready For Conversation

Skills Library

Break through the clutter with highly relevant, human-like outreach intended to grab interest and engage with aged lead stock and targeted account lists.

Reactivate Interest
Reactivate Dormant Demand Icon

Don't Let Leads or Opps Go Cold, Re-ignite & Captivate with Relevant Two-way Dialog

Use what you know about a lead to construct a tailored and helpful conversation to warm a lead back up, no matter where they were in the funnel; early interest to open opps.

Common Uses:

Programmatically engage any MQL that went silent

Segment leads based on their last action & provide them with a new, highly relevant asset

Provide personalized offers based on historical activities

Generate Interest

A Personal Touch to Generate & Gauge Interest of a New or Cold Lead

Use a personal touch to generate & gauge interest with new or cold leads in your target profile. Initiate a two-way conversation to answer questions & provide a best-in-class experience that builds rapport.

Common Uses:

Warm-up accounts sales are not actively working

Gauging interest from former users who have moved to a new organization

Reaching out to partners' clients to explore interest

Winback Former Customers
Winback Former Customers Icon

Keep the Dialog Open with Customers, Exposing New Value & Gauging Interest to Return

Restart the conversation with former customers by highlighting new product advancements & customer successes to demonstrate value unique to that account.

Common Uses:

Directly address the reason a customer left with a personalized outreach featuring recent successes & features

Target accounts with tailored offers & promotions to incentivize customer return

Reactivate Dormant Demand Icon

Don't Let Leads or Opps Go Cold, Re-ignite & Captivate with Relevant Two-way Dialog

Use what you know about a lead to construct a tailored and helpful conversation to warm a lead back up, no matter where they were in the funnel; early interest to open opps.

Common Uses:

Programmatically engage any MQL that went silent

Segment leads based on their last action & provide them with a new, highly relevant asset

Provide personalized offers based on historical activities

A Personal Touch to Generate & Gauge Interest of a New or Cold Lead

Use a personal touch to generate & gauge interest with new or cold leads in your target profile. Initiate a two-way conversation to answer questions & provide a best-in-class experience that builds rapport.

Common Uses:

Warm-up accounts sales are not actively working

Gauging interest from former users who have moved to a new organization

Reaching out to partners' clients to explore interest

Winback Former Customers Icon

Keep the Dialog Open with Customers, Exposing New Value & Gauging Interest to Return

Restart the conversation with former customers by highlighting new product advancements & customer successes to demonstrate value unique to that account.

Common Uses:

Directly address the reason a customer left with a personalized outreach featuring recent successes & features

Target accounts with tailored offers & promotions to incentivize customer return

RESOURCES

Pump Up Your Pipeline

Ready to see a Revenue Digital Assistant in Action?
Let us show you how Conversica Revenue Digital Assistants can deliver higher quality pipeline faster than you ever imagined. Get the conversation started with a live demo today.