Conversica Blog

What Is Conversational UI?

What Is Conversational UI?

We’ve discussed how AI powers technology for marketing automation, customer service communication, and personalization. Now it’s time to double-click into the systems that empower AI to behave as human-like as possible. A Conversational User Interface (CUI) is an...
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Are You Ready for a Revolution in How Revenue Teams Do Business?

Are You Ready for a Revolution in How Revenue Teams Do Business?

The world is running mad—and it’s negatively affecting revenue teams. Marketing, Sales, and Customer Success professionals are tasked to do more with less—leading to overwork, subpar results, and lots of stress. You haven’t stopped trying to improve, of course. You’ve...
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AI in Marketing

AI in Marketing

Artificial Intelligence is many things. “Easy to define” is not one of them. While there are many applications of Artificial Intelligence (AI), there is one trait that defines the concept: AI is a series of computer systems able to perform functions that normally...
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The Conversica Community Is Here!

The Conversica Community Is Here!

We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their...
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Demand Creation vs Demand Conversion | Snack-Size AI Ep. 7

Demand Creation vs Demand Conversion | Snack-Size AI Ep. 7

Historically, the MarTech space has been focused on demand creation, investing in tools to fill the top of the funnel. But CMO David Greenberg thinks it’s time for Marketing teams to get more balanced in their approach. Marketing leaders need to adopt technology that...
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What is Inbound Sales?

What is Inbound Sales?

We’re on a mission to demystify business jargon, starting with the fundamentals. Inbound vs. Outbound Sales The biggest difference between inbound and outbound sales is who initiates the purchase. Inbound sales occur when the customer reaches out and engages the...
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Using AI to Retain and Grow Customers in an Economic Downturn

Using AI to Retain and Grow Customers in an Economic Downturn

A lot of businesses are concerned about an impending economic downturn. Whether things turn around for the better is anybody’s guess. But one thing is certain, both your business and your customers are feeling the tension in the air. What can you do to help your...
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