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Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It! by Don Crawford    March 20, 2017


“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

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by Kate Tran    March 17, 2017

How Our AI Assistant Has Up to 95% More Email Engagement than Industry Averages

For five years in a row, email engagement rate—or click through rates—have been on the decline. According to Epsilon, a leading marketing consultancy, their quarterly email benchmark reports that click rates have declined gone from 5.1% in 2010 to 3.1% in 2016. Find out how our AI Assistance, Rachel Brooks, can get up to 95% more email engagement than this industry average.

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Spring ’17 Sales and Marketing Events: The Definitive Guide by Kate Tran    March 10, 2017


For sales and marketing professionals, Spring Cleaning means this: rolling up your sleeves and cleaning up outdated, inefficient processes, so that you can accelerate your Q2 revenue generation to meet your 2017 goals. We’ve come up with a list of must-attend sales and marketing events that will help you with that plan.

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3 Takeaways for the Modern Marketer from #B2BMX – Part Two by Kate Tran    March 3, 2017

3 Takeaways from#b2bMx

Here are my 3 takeaways from the #B2BMX Conference in Scottsdale in Arizona this year. A lot of great folks, with a lot of informative and inspiring education for marketers looking to catch up with the ever changing marketing technology landscapes.

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3 Takeaways for the Modern Marketer from #B2BMX — Part One by Kate Tran    February 24, 2017


According to Kelvin Gee from Oracle, a “modern marketer” are those who have a customer-centric approach to their marketing, vs product-centric. Here are 3 takeaways from the 2017 B2B Content2Conversion conference that resonates that mindset for marketers in 2017.

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