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Will Facebook’s Embrace of AI Tools Further Spook Consumers? by Conversica    July 16, 2018

Will Facebook's Embrace of AI Tools

New technologies are often easily misunderstood, and this lack of understanding can create an air of skepticism. A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Read on to learn how software companies like Facebook are collecting and using consumer data through AI.

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3 Marketing Automation Tools You Should Be Using to Maximize Your ROI by Conversica    July 12, 2018

3 Marketing Automation Tools You Should Be Using

What if you didn’t have to perform the same repetitive marketing tasks over and over again? Marketing automation tools save time and free up your marketing resources for more productive and valuable tasks. There are now many marketing automation tools available, which raises the question: Which ones are best for you?

This post explores three marketing automation tools that you should be using. These tools will make you more efficient, more productive, and above all, maximize your marketing department ROI.

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5 Tactics for Sales and Marketing Alignment by Conversica    July 11, 2018

Five Tactics for Sales and Marketing Alignment

Aligning sales and marketing improves the buying experience where marketing and sales can create campaigns that are designed for maximum impact to engage prospects and truly wow potential buyers.

Read on to learn the five tactics you can take to align your sales and marketing teams.

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How to Choose the Right Sales Automation Software by Conversica    July 6, 2018

How to Choose the Right Sales Automation Software (1)

You’re aware you need sales automation software—it saves time, money, and effort. But it seems as though there are so many sales automation platforms out there. How do you choose the right one?

This guide walks you through the steps of choosing the right sales automation software—what you should consider, who should be involved, and what factors should influence your decision.

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Lead Qualification for Quality Not Quantity by Conversica    July 2, 2018

The more qualified a lead is, the more likely they are to convert. But almost 50 percent of the respondents to a lead generation strategy study said that only half of their leads were good enough for sales teams to pursue.

This means sales and marketing teams often waste much, or even most, of their time and effort generating and following leads that won’t ever convert to customers. Read on for steps you can take to improve lead quality.

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