Conversica Blog

Lead Nurturing Strategy: How to Automate Your Nurture Journey

Lead Nurturing Strategy: How to Automate Your Nurture Journey

What is lead nurturing? Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel—from prospects to existing customers. Lead nurturing primarily focuses marketing efforts on cultivating relationships with...
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Conversica Next-Gen Chat: AI Is Ready for Prime Time

Conversica Next-Gen Chat: AI Is Ready for Prime Time

Article written by Mark Jancola   “Humans have long demonstrated a remarkable ability to incorporate technological aids into new opportunities for growth. History paints a clear picture of this. AI is no different.” -Peter Diamandis Artificial intelligence (AI)...
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Cybernews Listed Conversica Among the Best Salesforce Apps

Cybernews Listed Conversica Among the Best Salesforce Apps

Conversica was recently named among the best Salesforce apps by Cybernews, a research-based online publication that offers tech and cybersecurity news and analysis. The Cybernews team researched thousands of Salesforce apps and add-ons to come up with a shortlist of...
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Introducing Conversica Answers v2

Introducing Conversica Answers v2

Your leads and customers have questions—and your Marketing, Sales, and Customer Success teams have answers. That’s good because questions indicate that a contact is engaged and interested in learning more about your business and offerings. Unfortunately, tasking your...
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5 Reasons Why the Chatbot Is Dead

5 Reasons Why the Chatbot Is Dead

As the economy continues to change, the old “one customer at a time” growth model no longer works. Businesses can't afford to staff at the level needed for one-to-one conversations with every lead or customer. Conventional methods of scaling aren’t working either....
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What Is Conversational UI?

What Is Conversational UI?

We’ve discussed how AI powers technology for marketing automation, customer service communication, and personalization. Now it’s time to double-click into the systems that empower AI to behave as human-like as possible. A Conversational User Interface (CUI) is an...
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Are You Ready for a Revolution in How Revenue Teams Do Business?

Are You Ready for a Revolution in How Revenue Teams Do Business?

The world is running mad—and it’s negatively affecting revenue teams. Marketing, Sales, and Customer Success professionals are tasked to do more with less—leading to overwork, subpar results, and lots of stress. You haven’t stopped trying to improve, of course. You’ve...
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