Our marketing virtual assistant reaches out to all your inbound marketing leads, engages them with dialogue, determines which ones are the best sales opportunities based on actual conversations, and alerts a sales rep to the best sales opportunities. The email marketing messages are automated but personalized at a much greater level and gather much more from leads than do autoresponders.
By nurturing and qualifying every inbound marketing lead until it converts to a real sales opportunity
More than lead quantity, sales teams want higher-quality leads from marketing
Score based on stated intent-to-buy, not clicks and downloads
The marketing AI engines nurtures each inbound marketing lead for days or weeks or months – until a lead’s interest changes to intent to buy
AI messages appear to come from a real human and get replies – typically a 50 percent engagement rate
When the lead is ready for a sales call, the AI shares the entire dialogue, best number and time to call
A human persona on an automated marketing AI platform can respond to inbound marketing leads 24/7 and identify intent so that marketing hands off only the inbound marketing leads that show intent to buy and request to speak with a salesperson.
Conversica takes a new approach to email marketing automation by adding artificial intelligence. Inbound marketing software with AI nurtures the relationship between the potential buyer and the enterprise. Personalization makes the difference between an email marketing message that is read and one that is not. AI technology makes the dialogue with an inbound marketing lead much more personal.
Conversica’s email marketing messages come from a automated sales assistant and appear as informal, text-based messages sent one-on-one. They are colloquial and friendly, and they don’t include links for recipients to click. Instead they are personalized with information provided earlier by the inbound marketing lead to solicit additional information.
Most marketing leads perceive Conversica’s automated sales assistant emails as coming from a real person and thus engage in the dialogue and reply naturally and in their own words. In fact, on average 35 percent of inbound marketing leads reply to Conversica’s emails. When the lead replies, the Conversica automated sales assistant collects the information and continues the conversation.
Using the software’s artificial intelligence engine to interpret email responses and take action, Conversica will send unique and natural follow-up emails to elicit more information or alert sales that it’s time to contact the lead.
White Paper: The Missing Piece -Enhancing the Value of Marketing Automation with Sales Conversion ManagementLearn why a marketing AI solution for lead contacting, engagement, nurturing, prioritizing, qualification and follow-up is the missing piece of a complete lead management cycle.
E-book - When Hot Leads Go Cold: Three Pitfalls to AvoidToo many leads fall through the cracks when your sales reps are following up new tech marketing campaigns with old tech response methods. Learn the common mistakes businesses make when trying to keep up with lead generation, and find out how AI offers a better way.
Case Study: BombBombDiscover how BombBomb increased its lead conversion 43% in less than six months with Conversica
Case Study: KnowledgeVisionDiscover how KnowledgeVision reengaged with major accounts using Conversica
Case Study: Los Angeles Film SchoolDiscover how the Los Angeles Film School increased its lead engagement by over 33% with Conversica
Case Study: ZendDiscover how Zend Technologies brought its “Dead” Leads back to life with a full 18% engagement rate