Conversica named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024

Salesforce Marketing Cloud

Conversica

Adding Conversica to Journey Builder

Transform your Marketing. Elevate engagement, accelerate conversions, and eliminate one-way communication challenges with Conversica’s seamless integration into Salesforce Marketing Cloud—unlocking the power of adaptive, two-way AI conversations at every stage of the buyer journey.

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Conversica for Marketing Cloud
Value

Get More Out of Your Marketing Cloud Investment

Accelerate Funnel & Lead Conversion

Strike while the iron’s hot: Go straight from one-way, static outreach to engaging, two-way conversations the second a lead takes an action to move buyers through the funnel faster.

Expand Business Value, Productivity & ROI

Improve nurture performances and get to qualified leads and conversions faster with automated nurture actions that surface handraisers for you, allowing Sales reps to focus on the best opportunities without sacrificing the rest.

Hyper-Qualified Leads & Contacts

Get more engagement from Salesforce Marketing Cloud with two-way conversations that increase qualification. Engage on the lead’s time and go beyond traditional rigid journey experiences.

Activate Conversations Within Journey Builder

Drag and drop conversations directly into Journey Builder for effortless multi-step workflows—no complex configurations or coding required. Trigger conversations at any point in the journey.

How It Works
Add Conversica Conversations Right Into Marketing Cloud
Conversica’s AI-powered Revenue Digital Assistants™ (RDAs) seamlessly integrate into the Salesforce Marketing Cloud Journey Builder, responding in real-time to capture interest and guide leads through your Sales funnel.
1
Build Your Journey
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Create a “Journey” (workflow) in Salesforce Marketing Cloud.
2
Place Your Conversation
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Add Conversica to a step in the Journey, mapped to a specific Conversica conversation based on your goals.
3
Dialog is Triggered
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When leads hit the Conversica step in the Journey, your AI-powered Revenue Digital Assistant™ starts the conversation.
4
Hand-raisers Passed to Sales
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As Conversation Qualified leads are uncovered, the RDA advances them to the next step, such as handoff to a Sales rep.
5
Data Goes Back to Marketing Cloud
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Lead data (e.g., lead statuses) is stored in Salesforce Marketing Cloud and Salesforce CRM.
1
Build Your Journey
arrow
Create a “Journey” (workflow) in Salesforce Marketing Cloud.
2
Place Your Conversation
arrow
Add Conversica to a step in the Journey, mapped to a specific Conversica conversation based on your goals.
3
Dialog is Triggered
arrow
When leads hit the Conversica step in the Journey, your AI-powered Revenue Digital Assistant™ starts the conversation.
4
Hand-raisers Passed to Sales
arrow
As Conversation Qualified leads are uncovered, the RDA advances them to the next step, such as handoff to a Sales rep.
5
Data Goes Back to Marketing Cloud
arrow
Lead data (e.g., lead statuses) is stored in Salesforce Marketing Cloud and Salesforce CRM.
The Two-Way Difference

Activate Your Journey Builder With Conversational AI

Experience the power of ongoing, adaptive conversations that transcend traditional Marketing automation approaches.

Conversica: Fully Automated Two-Way Conversations That Convert

Dynamic, two-way conversations that engage at the buyer’s pace.

Instant, tailored follow-up at the right time, embedded within the Journey

Seamless, accurate, and brand-aligned communications.

Comprehensive engagement—no lead goes unnoticed.

MAP Alone: One-to-Many Outreach with Manual Follow Up

Static, one-way communication with one-size-fits-all buyer journeys.

Relies on humans to continue the conversation after initial outreach.

Variability and inconsistency in human interactions.

Overlooked leads and stalled nurture.

Frequently Asked Questions

How does Conversica integrate into SFMC Journey Builder?

Conversica seamlessly integrates into SFMC Journey Builder, allowing Marketers to add two-way conversations at any step. It’s as simple as drag and drop!

Yes, while SFMC enjoys direct integration, other platforms like Marketo, Eloqua, or HubSpot can connect via Salesforce CRM. Discover our integration ecosystem and robust API on our Integrations page.

Most generative AI tools are designed to help generate copy drafts that then must be reviewed and approved for use. Conversica uses multiple large language models (including GPT) to proactively hold ongoing, adaptive conversations that drive to a desired outcome. It’s AI for conversion, not text generation.

See Conversica for Marketing Cloud in Action

Experience the transformative power of Conversica for Marketing Cloud. See how adding high-conversion, two-way AI conversations to your Salesforce Marketing Cloud Journeys can reshape your funnel and unlock revenue.

Request a Demo