Salesforce Marketing Cloud Integration

Get More Out of Your Marketing Cloud Investment

Top Use Cases

Conversica’s integration with Salesforce Marketing Cloud enables users to drag-and-drop conversations directly into Journey Builder for an endless variety of use cases.

1. Announce a new product enhancement to your lead base
   Instead of just sending a lead to a web page, trigger a two-way conversation with any lead that engaged with your journey, answering any questions they may have and confirming interest before connecting them with a rep.
   
   

   Example: A medical device company announces a new product to lead stock with two different CTAs. If leads are interested in learning more, Conversica sends a link and then sets up a time to call. If leads are interested in seeing a demo, Conversica asks discovery questions to ensure the rep has all the information they need going into the demo call.

    

2. Reach out to past customers to drive repeat business or sell a complementary product
   Proactively reach out to every customer with personalized suggestions based on purchase history, providing promotions and answering questions to get customers to “Yes.”
   
   

   Example: A sports team contacts previous ticket purchasers to see if they would be interested in buying a ticket package or season tickets. If leads click on the CTA, a Conversica conversation is triggered to engage the lead in AI-powered conversation to gauge interest and set up a call with the right rep.

   
   

3. Turn a standard nurture campaign or newsletter into a conversion engine
   Every organization has a drip campaign or newsletter they use to keep their brand top of mind, often including a variety of calls-to-action. Leverage an RDA to reach out and follow up on each of those CTAs differently. Turn a basic drip campaign into a funnel mover and shaker.
   

   Example: A SaaS company sends a drip campaign to leads. Clicks on the “More Info” CTA drive Conversica to send a link and schedule calls with the right rep. Leads who click on a CTA for a town hall meeting are engaged in conversation to drive event registrations. The “Meeting Request” CTA starts a qualification conversation.