Conversica Opens Office in London to Expand European Presence

Conversica Opens Office in London to Expand European Presence

The Category Leader in Conversational AI for Business, Conversica Builds Out Local Operations to Support Existing Customers and Address Growing Demand

FOSTER CITY, Calif. — April 25, 2019 — Conversica, Inc., Inc., a leader in conversational artificial intelligence (AI) for business, today announced the opening of a new European office located in central London. The vibrant ecosystem of technology companies in London, along with Conversica’s existing base of customers in the region, including BT, CognitionX, Colt Technology Services, Copado, NewVoiceMedia, Purple.ai, and Smart Insights, among others, makes London a natural choice for establishing another international presence outside of North America.

“We are very excited about the opening of our London office. The UK — and London in particular — continues to be a top European hub for tech investment and innovation,” said Alex Terry, Chief Executive Officer, Conversica. “Many of our clients are global organizations with facilities and employees around the world, and now with the addition of another regional office outside the US we’ll be able to directly address the needs of every customer seeking to build higher performing teams through the use of conversational AI Assistants.”

The London-based team, led by John Pincott, General Manager, UK at Conversica and an area native, is set on replicating its business success across the region and scaling its sales and marketing efforts while supporting existing clients out of the new office.

“With our existing base of international customers situated in EMEA, establishing a presence in the heart of London is absolutely ideal for us. There’s a wealth of new business opportunities right here in London and a high caliber of talent from which to build our team,” said Pincott. “Continuing to expand globally is the next step in our company’s evolution and it’s clear evidence of the growing worldwide demand for virtual assistants powered by AI.”

Conversica, with its category-leading conversational Sales AI Assistant, improves the efficiency of sales and marketing teams and provides personalized service to customers and prospects alike. The AI assistant engages with buyers throughout the entire customer journey, from determining interest, to activating unresponsive demand, to winning back former customers. Specifically trained in skills to generate new interest, engage demand, and drive outreach pre-event, the AI Assistants communicate back-and-forth promptly, professionally and persistently, identifying the hot leads and handing them off to salespeople to generate more sales opportunities and increase revenue.

NewVoiceMedia, in the UK, is a prime example of the impact Conversica can have on revving up the conversion rates in a lead-to-sales process.

The new London office will serve as the headquarters for Conversica in EMEA and will house the strategic business functions for the region including sales, marketing, and customer support. The Conversica team will celebrate the official launch of its new office on Thursday, April 25 by hosting an exclusive gathering of customers, partners, and prospects. Conversica also has an established office in Latin America in addition to multiple offices within North America.

About Conversica
Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s AI Assistants are built on a proven and patented platform integrating natural language understanding (NLU), natural language generation (NLG), and deep learning capabilities and engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.
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Media Contact for Conversica:
Deborah Mullan
Conversica
deborah.mullan@conversica.com
+1-650-239-0354



Conversica Survey Pinpoints Tension Between Marketing and Sales: Now Versus the Future

Artificial Intelligence Could Help Both Sides Realize Business Objectives

FOSTER CITY, Calif. — February 14, 2019Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, today announced the results of its Sales and Marketing Collaboration Study. Earlier this month more than 100 marketing and sales professionals were surveyed by Propeller Insights for Conversica about how the two sides could work better together.  This is crucial, because when there’s tight alignment between these two groups, there is usually a direct and positive impact on company performance.

A majority of sales respondents (58 percent) believe the number one tension between marketing and sales is that marketing is more forward-looking, while sales is more focused on immediate results. Only 3 percent of marketing professionals agreed with this assessment.  Additionally, a quarter of marketers assert that marketers are strategic, while sales people have shorter attention spans.

The research discovered that marketing professionals are more optimistic when it comes to describing their relationship:

  • 38% of marketers say there is perfect synergy, versus 27% of sales
  • 68% of sales say the relationship is good but could be better
  • 3% say the sales and marketing relationship is tense but workable, and 2% say it is dysfunctional
  • 47% of marketing participants describe sales as their comrade-in-arms, versus 35% of sales

What can executives do to help their sales and marketing teams work better together to achieve company goals?

“Team members from both sales and marketing – or any other departments, for that matter – must understand that the failure to meet company revenue targets is a shared responsibility,” said Rashmi Vittal, CMO of Conversica. “Meeting targets requires a cross-functional array of superpowers. Knowing who possesses what superpower is a key to success. When businesses establish processes and put tools in place that build trusted relationships among sales and marketing, they enable such understanding. That also translates into building better relationships and experiences for prospects and customers.”

This is a challenge, but the right technology can make it much easier. For example, solutions based on artificial intelligence can help address sales and marketing alignment. Conversica’s own commissioned research study shows that 93 percent of sales people and 87 percent of marketing people said that AI can help improve relationships between their teams. More than half (57 percent) of marketing pros said AI already has made working with sales better.

“In fact, we’ve seen that solutions based on AI, like our conversational AI assistants, can more tightly align sales and marketing,” said Vittal.

AI assistants improve sales and marketing relationships in several ways:

  • Relieve the tension between marketing and sales, because 100 percent of their leads will be followed-up in a two-way, personalized, human-like conversation.
  • Identify marketing funnel “hand-raisers” faster and those at risk of abandoning before it’s too late.
  • Take on a significant portion of the routine, yet important, repetitive tasks that come with lead follow-up, freeing up marketing to focus on delivering exceptional experiences and freeing up sales to focus on building trusted, high-value relationships with their prospects.
  • Help make both departments more efficient and effective.
  • Improve morale in both sales and marketing.

About Propeller Insights

Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods.

About Conversica

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven and patented AI platform integrating natural language understanding (NLU), natural language generation (NLG), and deep learning capabilities and engage prospects over multiple communication channels and in multiple languages. The recipient of many analyst firm and industry awards, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

Contacts

Sara Black
Bospar
sara@bospar.com
213-618-1501

Conversica Named Technology Partner of the Year by Marketo

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities

FOSTER CITY, Calif. — February 26, 2019 — Conversica, Inc., a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company. Conversica was recognized because of its integration with Marketo, which leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Conversica is a member of Marketo’s LaunchPoint partner program, which delivers seamlessly integrated, best-in-class partner solutions that solve business challenges, such as maximizing revenue opportunities—the central focus of the Marketo-Conversica relationship.

Conversica’s Marketo integration multiplies the scale and effectiveness of sales teams by engaging with every lead throughout the buyer’s journey. Personalized conversations, generated by Conversica’s AI Sales Assistants, nurture leads over email or text and provide customers with valuable, actionable information, like buyer interest and readiness. Conversica shares information with Marketo via an “out-of-the-box” API that helps drive actions such as lead scoring and notifications. As a result, marketers and sales teams are able to move leads through the sales funnel more quickly.

According to Wyatt Tucker, Global Marketing Operations Manager at TIBCO and a Marketo Certified Expert, “Through the use of Conversica and Marketo, we can ensure every one of our prospects is followed up with and gets the information and assistance they need as they research and evaluate TIBCO’s Connected Intelligence Cloud platform. As a result, we’ve improved the overall prospect experience and exponentially increased incremental pipeline in less than six months.”

“No matter how big, no company is an island, and no company can address all the points in a customer’s journey by itself,” said Victor Belfor, SVP of Channel Sales and Business Development for Conversica. “Our customers expect us to serve them not only as vendors but as trusted advisors in their digital transformation. As such, it is our responsibility to invest in partnerships with leading technology companies like Marketo, as well as agencies and systems integrators, to best serve our customers.”

Belfor continued, “The power of the integrated solution has been demonstrated time and time again and has achieved wide marketplace acceptance, and we are honored to receive the Technology Partner of the Year award from our colleagues at Marketo.”

Conversica’s award from Marketo underscores the value of conversational AI in sales applications, delivering valuable, context-rich information about a given opportunity to sales reps exactly when they need it. The Conversica platform helps salespeople understand which leads to talk to, what products or services those leads are interested in, and the best time to reach out. Conversica’s AI sales assistants can automatically execute numerous sales tasks, such as finding interested buyers and connecting them to a sales rep.

“Marketers today are building long-term customer relationships that advance a conversation over time, and to do this, they need innovative solutions that help them engage customers and prospects in a relevant and personalized way,” said Shai Alfandary, Global Head of ISVs and the LaunchPoint ecosystem at Marketo. “The integration of Conversica’s Conversational AI solution with Marketo provides marketers with the ability to nurture leads in a personal, relevant, and adaptive manner at every step of the funnel, before advancing the lead to sales.”

About Conversica

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven and patented AI platform integrating natural language understanding (NLU), natural language generation (NLG), and deep learning capabilities and engage prospects over multiple communication channels and in multiple languages. The recipient of many analyst firm and industry awards, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on TwitterLinkedIn and Facebook.

Contacts

Sara Black
Bospar
sara@bospar.com
213-618-1501

Conversica Named Sixth Most Innovative AI Company in the World by Fast Company

 
FOSTER CITY, Calif. — February 20, 2019Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, today announced that it has been ranked the sixth most innovative AI company in the world on Fast Company’s 2019 list of the World’s Most Innovative Companies (MIC).

“With so many companies doing amazing work in the AI space, it’s a great honor to make Fast Company’s global top 10 list,” said Conversica CEO Alex Terry. “We are, of course, thrilled that our AI-powered business conversations drive revenue and customer satisfaction. But this recognition is really a testament to our team’s ongoing commitment to innovation — a commitment that we continue to make a top priority.”

Conversica AI assistants deliver a personalized human touch at scale. Conversica customers augment their workforce with AI assistants to turbocharge sales, marketing, account management, and customer success. Conversica’s AI assistants converse using multiple communication channels and in multiple languages, including English, Spanish, German, French, Japanese, and Portuguese.

Conversica’s flagship product, the Sales AI Assistant, automates the lead follow-up process and engages every sales lead in a two-way, human-like conversation and then takes appropriate autonomous actions to help customers increase revenue. By improving the engagement rate and opportunity creation rate of marketing and sales leads, the Conversica Sales AI Assistant can identify hot leads faster and earlier in the cycle, freeing salespeople to do what they do best – build trusted, lasting relationships with their customers.

This year, Fast Company’s editors and writers sought out groundbreaking businesses across 35 industries and regions. They also judged nominations received through their application process. The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s volatile world. Half of the companies on this year’s MIC 50 list — including Conversica — are appearing for the first time.

About Conversica

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s AI assistants are built on a proven and patented AI platform integrating natural language understanding (NLU), natural language generation (NLG), and deep learning capabilities and engage prospects over multiple communication channels and in multiple languages. The recipient of many analyst firm and industry awards, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

Contact:

Sara Black
Bospar
sara@bospar.com
213-618-1501

Momentum Continues for Leading Conversational AI Company Conversica With AI Awards From Aragon Research and Awards.ai

FOSTER CITY, Calif. — December 27, 2018 — Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, today announced that it has received a Hot Vendors for 2018 award from Aragon Research in the category of conversational AI and a Global Annual Achievement Award for Artificial Intelligence in the category of “Best Use of AI for Natural Language Processing (NLP) or Natural Language Generation (NLG)” from Awards.ai.

Aragon Research recognizes noteworthy, visionary and innovative Hot Vendors in various markets such as conversational AI, digital business platform (DBP), document and contract analytics, dynamic experience management (DXM), and intelligent content analytics for voice, in addition to others. Aragon Research first identified Conversica as a Hot Vendor in its research note “Hot Vendors in Conversational AI, 2018.”

Conversica also accepted honors from Awards.ai this month. Awards.ai describes its Global Annual Achievement Award as the “first and biggest global annual achievement awards for artificial intelligence,” and Conversica’s selection for best use of AI for Natural Language Processing (NLP) or Natural Language Generation (NLG) was one of 53 awards across six categories in AI. Now entering its fourth year, the Awards.ai program highlights achievements across a number of industries, honoring a cross-section of people and organizations in the AI field ranging from individuals and startups to established companies.

“Researchers, industry influencers and customers alike recognize that AI-powered business conversations drive revenue and customer satisfaction,” said Conversica CEO Alex Terry. “We’re thrilled to accept these prestigious awards from Aragon Research and Awards.ai. Such recognition is a testament to our team’s ongoing commitment to innovation and making Conversica the most advanced and effective conversational AI solution for business. This has been an amazing year for our company, and we could not be more excited about the opportunities that lie ahead.”

The identification of an Aragon Research award winner is not an endorsement by Aragon Research of any vendor, product or service.

About Conversica

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven and patented AI platform integrating natural language understanding (NLU), natural language generation (NLG), and deep learning capabilities and engage prospects over multiple communication channels and in multiple languages. The recipient of many analyst firm and industry awards, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on TwitterLinkedIn and Facebook.

Contacts

Sara Black
Bospar
sara@bospar.com
213-618-1501

Rashmi Vittal Joins Conversica as Chief Marketing Officer

FOSTER CITY, Calif. — November 27, 2018 — Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, today announced the addition of Rashmi Vittal to the company’s executive leadership team as its new chief marketing officer.

A veteran of pre-IPO and enterprise software as a service (SaaS) companies, Vittal has domain expertise in customer identity used in adtech and martech solutions, as well as experience bringing early-generation natural language processing (NLP), text analytics and machine learning solutions to market. In her new role, Vittal will expand the marketing team to accelerate the next phase of growth at Conversica, drive go-to-market strategy that creates tighter synergies between marketing and sales, and enhance messaging as the company enters into new markets.

“I’m very excited to bring Rashmi on board,” said Conversica CEO Alex Terry. “She’s a proven leader who encourages cross-collaboration between product, sales and marketing. She has rapidly scaled successful businesses, and I know she will be a driving force in the future expansion of the company.”

Prior to joining Conversica, Vittal led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, and was responsible for the integrated marketing strategy, product marketing, and sales enablement. She has also held various marketing leadership positions at IBM, Oracle and Neustar.

“I’m blown away by how enthusiastic, present and intellectually curious Conversica customers are,” said Vittal. “It’s a testament to what the company has built thus far and an essential reminder for me of what we need to continue to do. Conversational AI is just scratching the surface. There is so much potential for growth and expansion into new markets.”

About Conversica

Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven and patented AI platform integrating natural language understanding (NLU), natural language generation (NLG), and deep learning capabilities and engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

Contacts
Sara Black
Bospar
sara@bospar.com
213-618-1501