SAN MATEO, Calif., Sept 12, 2023 – Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today will showcase the future of conversational AI on the main stage at Salesforce Dreamforce. The two companies are joining forces to demonstrate a closed pilot proof-of-concept for the integration of Conversica’s conversation automation solution, its Revenue Digital Assistants™ (RDAs), with Salesforce’s Einstein GPT, creating revenue-focused conversations at every stage of the customer journey and transforming CRM dynamics.
The initiative was announced during a presentation made by Salesforce about its vision for the future of conversational AI at the Dreamforce conference being held in San Francisco this week through September 14, 2023.
The proof-of-concept, which will be shown daily during Dreamforce in the AppExchange Landing, shows the potential of integrating Conversica’s Generative AI-powered RDAs with Einstein GPT to complement and support sales, marketing, and customer experience activities by engaging in personalized, open-ended two-way conversations that amplify every marketing campaign and quickly build a quality pipeline.
Integrated within both Salesforce Marketing Cloud and Sales Cloud, Conversica’s RDAs can be invoked without ever leaving the CRM environment, enabling profit-driven interactions throughout each phase of the sales funnel. Interactions using Conversica’s chat or email tool powered by Einstein GPT will be secured by a trust layer that brings to the platform security measures to protect sensitive customer data.
“Together, Conversica and Salesforce are leading a new era of Generative AI for the enterprise. With this proof-of-concept, potential clients, leads, and current customers can use all the revenue-hunting powers to engage in dynamic, customized back-and-forth interactions along every stage of their buying journey directly from within the Salesforce environment,” said Jim Kaskade, CEO of Conversica. “In this innovative concierge-like experience, customer interaction will never be the same again.”
The proof-of-concept initiative adds to Conversica’s announcements at this year’s Dreamforce. The company was also named a recipient of the Salesforce Partner Innovation Award in Manufacturing, Auto & Energy ISV showcasing its solution to nurture and warm up leads created for Leica Geosystems, part of Hexagon. Leica adopted a Conversica RDA for Marketing to cultivate early interest with new leads and follow up with older prospects, as well as untapped prospects that had gone dormant. The company integrated it with Salesforce CRM to better leverage the rich insights for the personalization of revenue-influencing conversations.
As a result, Leica’s sales team is able to focus their time and energy on the best opportunities and uncover more revenue with less work. The team saw a 300% increase in their net-new lead to qualified lead conversions and 23x ROI, with 12% of their total opportunity value influenced by their RDA.
“The Salesforce 2023 Partner Innovation awards recognize partners such as Conversica that are helping their customers drive productivity and growth with AI, data, and CRM,” said Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies, Salesforce. “Salesforce partners are integral to driving digital transformation and AI adoption across the Salesforce ecosystem, paving the way for better customer experiences.”
The Salesforce economy is driven by partners, such as Conversica, that continue to innovate and drive customer growth. A study by IDC found that the Salesforce ecosystem is projected to produce 9.3 million new jobs and $1.6 trillion in new business revenue by 2026 and for every $1 Salesforce makes the ecosystem grows by $6.19. According to the study, Salesforce has found that more than 90% of its customers use partner apps and experts. The Salesforce ecosystem continues to expand thanks to partners driving innovations in AI, data and CRM.
The eleventh annual Partner Innovation Awards recognize the significant contribution Salesforce partners have made across clouds, industries, and the broader partner program – including consulting firms, digital agencies, resellers and ISV partners. For a full list of this year’s Partner Innovation Award winners, see the Salesforce announcement here.
This new project further solidifies Conversica as a Generative AI trusted partner in the Salesforce ecosystem. This marks the third collaboration announced by the two companies in 2023. In June, Conversica launched the integration of its RDAs with Salesforce Marketing Cloud. In March, the company started integrating its generative AI conversational platform with Salesforce Automotive Cloud enabling dealers and OEMs to automate their Sales and Marketing processes to generate more qualified leads, increase efficiencies, and enhance the customer experience.
“These innovative initiatives between Conversica and Salesforce demonstrate how companies can combine their generative AI platforms and solutions to bring greater impact to their customers,” said Kaskade. “Salesforce is one of our key partners for making our vision for the future of AI a reality.”
Conversica’s AI-powered Digital Assistants supercharge revenue teams for growth. They enable Marketing, Sales, and Customer Success teams to acquire untapped revenue through perfectly structured conversations. With billions of human interactions spanning more than a decade, Conversica’s AI Assistants have learned to influence and persuade customers and prospects throughout the customer journey lifecycle. Unlike chatbots, they are powerfully human and can hold meaningful conversations at every touchpoint. They fuel the conversations that create brand loyalty and maximize every revenue opportunity, even the ones you don’t see. They know how to say just the right thing at just the right time to help grow revenue, improve customer experience, reduce costs, increase operational efficiencies, and build brand awareness. Conversica’s Conversation Automation platform is used by leaders nationwide to get the conversation going and build the workforce of the future, today.
To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.
Conversica Media Contacts
Meriane Morselli, on behalf of Conversica