Conversica named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024

Conversica Announces Dynamic Two-Way Conversations for Marketing Cloud on Salesforce AppExchange

Conversica customers can increase conversion rates by transforming one-way nurture emails into personalized 1:1 conversations that are optimized to significantly convert more interest into opportunities.


SAN MATEO, Calif., March 13, 2024 –

Conversica today announced it has launched Conversica for Marketing Cloud on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowering customers with a conversational AI solution that can be incorporated directly into their Journey Builder campaigns, automatically triggering highly personalized, human-like two-way conversations at the moment the contact shows interest. Conversica’s Powerfully Human® conversations maximize marketing impact through dynamically generated dialog that influences and persuades across the customer lifecycle, transforming Marketing Cloud from one-way outreach into an AI-driven rapid response and engagement platform.

Conversica for Marketing Cloud is currently available on AppExchange at

Conversica’s Powerfully Human® AI Conversations for Marketing Cloud 

Conversica provides the quickest and easiest way to integrate the power of two-way, intelligent AI conversations into Journeys so Marketing teams can find the right buyers earlier using the platform they know the best. Conversica Revenue Digital Assistants (RDAs) slot seamlessly into any step in a Journey, delivering two-way AI conversations wherever they’re needed. RDAs respond to interest immediately with a personalized and engaging two-way interaction that establishes meaningful connections, and re-engage older leads with relevant, context-driven messages. This consistent, intelligent approach ensures that no lead is missed, boosting conversion rates an order of magnitude. As leads engage in dynamic conversations, the AI guides each lead deeper into the revenue funnel. This isn’t just automated messaging; it’s a personalized approach to nurturing leads, speeding up the qualification process, all while enhancing the buyer’s experience.

Comments on the News

  • “Conversica is the first Conversational AI solution to be incorporated directly into the Salesforce Marketing Cloud Journey Builder. This is a transformative combination, enabling Marketing Cloud users to go from talking ‘AT’ their audiences to talking ‘WITH’ them across channels, in real time, at every point in the buyer journey for an unparalleled level of control and efficiency,” said Jim Kaskade, CEO, Conversica.
  • “Conversica for Marketing Cloud is a welcome addition to AppExchange, as it accelerates business transformation for customers by transforming Marketing campaigns from one-way outreach to two-way AI-powered conversations that proactively move leads through the funnel,” said Alice Steinglass, Executive Vice President and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

About Salesforce AppExchange 

Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.  

About Conversica

Conversica delivers two-way conversations that activate all parts of the funnel with precision, proactively increasing conversions and growth. Whether the focus is converting leads in Marketing, closing deals in Sales or growing existing customers in Customer Success, Conversica’s Powerfully HumanⓇ conversations are informed by the industry’s most advanced enterprise-class, self-learning AI models derived from billions of human interactions over more than a decade. The Conversica Conversational AI platform is powerful enough to hold meaningful dialog in real-time across the entire customer lifecycle and smart enough to seek out and fill the ‘conversation gaps’ in the funnel, delivering the right message at the right time to put any hint of interest on the fast track to conversion. Attack each gap and slowdown point in the buyer journey with precision, influencing and persuading leads, prospects and customers through automated 1:1 interactions tailored to the unique needs of each contact.

Additional Resources

Salesforce, AppExchange, Marketing Cloud and others are among the trademarks of, inc.

Conversica Media Contact:
Trevor Turner, on behalf of Conversica
[email protected]
(415) 989-9000