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Report

451 Research Report: Bridging Marketing and Sales With Intelligent Virtual Assistants

Marketing teams are beginning to see the value of intelligent automation as a competitive advantage. The reality is that few companies really do get meaningful ROI from their campaigns, which is the first step in customer acquisition.

Intelligent automation, in the form of Intelligent Virtual Assistants (IVAs), helps organizations overcome barriers to prompt and persistent lead follow-up, scalable personalization, and identifying sales-ready leads.

Report

451 Research Report: Bridging Marketing and Sales With Intelligent Virtual Assistants

Marketing teams are beginning to see the value of intelligent automation as a competitive advantage. The reality is that few companies really do get meaningful ROI from their campaigns, which is the first step in customer acquisition.

Intelligent automation, in the form of Intelligent Virtual Assistants (IVAs), helps organizations overcome barriers to prompt and persistent lead follow-up, scalable personalization, and identifying sales-ready leads.

Read this Business Impact Brief from 451 Research, a part of S&P Global, to find out how an Intelligent Virtual Assistant:
Provides greater visibility into the connection between Marketing spend and Sales outcomes.
Assists with ABM programs to provide thorough lead coverage and determine the right contact or entry point within the account.
Fills pipeline more efficiently by elevating conversation-ready leads and keeping the conversation going with leads who are not yet ready to speak to Sales.
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451 Research Report
Bridging Marketing and Sales With Intelligent Virtual Assistants