The new sales and marketing divide: It’s not what you think
ABM is an essential weapon helping companies better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach. To explore the issue more deeply, Conversica commissioned Renegade to conduct an extensive survey of Salespeople and Marketers.