Standard chatbots aren’t meeting enterprise buyers' expectations.

State of ABM Report

The new sales and marketing divide: It’s not what you think

ABM is an essential weapon helping companies better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach. To explore the issue more deeply, Conversica commissioned Renegade to conduct an extensive survey of Salespeople and Marketers.

State of ABM Report

The new sales and marketing divide: It’s not what you think

ABM is an essential weapon helping companies better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach. To explore the issue more deeply, Conversica commissioned Renegade to conduct an extensive survey of Salespeople and Marketers.

Read the State of ABM Report from Renegade to learn more about:
How business professionals view ABM’s ability to convert pipeline and close deals
How to better execute on established ABM strategies
How Conversation Automation scales personalized outreach
And how ABM and Conversation Automation work together to maximize opportunities for your revenue teams
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State of ABM Report