Conversica Blog

Demand Creation vs Demand Conversion | Snack-Size AI Ep. 7

Demand Creation vs Demand Conversion | Snack-Size AI Ep. 7

Historically, the MarTech space has been focused on demand creation, investing in tools to fill the top of the funnel. But CMO David Greenberg thinks it’s time for Marketing teams to get more balanced in their approach. Marketing leaders need to adopt technology that...
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AI Assistants for Auto Dealers | Snack-Size AI Ep. 6

AI Assistants for Auto Dealers | Snack-Size AI Ep. 6

Dealerhips that use Conversica AI Assistants for Auto Sales and Service average 46x ROI. What exactly makes Conversation Automation so powerful for the automotive industry? Joe Ferrazzo, Sr Director of Product Management for all things automotive, explains the factors...
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Selling in a Downturn | Snack-Size AI Ep. 5

Selling in a Downturn | Snack-Size AI Ep. 5

When it comes to murky economic waters, Sales Director Jonathan Ziegler knows a downturn doesn’t have to spell disaster for revenue teams: if you prepare correctly, uncertain markets can mean big opportunities for sellers. Now is the time to double down and ensure...
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Recession-Proof Customer Success | Snack-Size AI Ep. 4

Recession-Proof Customer Success | Snack-Size AI Ep. 4

Big surprise: our Customer Success team has been talking a lot about recession-proofing over the last few weeks. VP of Customer Success Erica Hansen joined Snack-Size AI to talk about 4 things that should be top of mind for any CS team looking to thrive regardless of...
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Going Conversation Qualified | Snack-Size AI Ep. 3

Going Conversation Qualified | Snack-Size AI Ep. 3

It's a big leap from MQL to truly Sales-Ready, or from new customer to advocate. Conversica CMO David Greenberg explains Conversation Qualified, a new funnel concept that better engages leads, prospects, and customers at every stage of the lifecycle.Transcript: Here...
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MAP vs. Conversation Automation | Snack-Size AI Ep. 1

MAP vs. Conversation Automation | Snack-Size AI Ep. 1

How, exactly, are Conversation Automation solutions like Conversica different from Marketing Automation Platforms? It's a question we get a lot, and it's an important one to understand for anyone thinking of integrating AI Assistants into their revenue teams....
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