Account-Based Marketing (ABM) is an essential weapon helping organizations better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation.

For Marketing and Sales teams to effectively engage contacts, they need to engage contacts in personalized interactions. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach.

To explore the issue more deeply, Conversica commissioned Renegade to conduct an extensive survey of Salespeople and Marketers.