AI Thought Leaders to Discuss ‘Brands, Bots, and Conversational Commerce’

FOSTER CITY, CA – Sept. 14, 2017 – Conversica, the leader in conversational AI for business, today announced that CEO Alex Terry will join a panel discussion, “Brands, Bots, and Conversational Commerce,” at this year’s Opus Research Intelligent Assistants Conference in San Francisco on September 18. Terry and his fellow panelists will share the latest insights around intelligent assistants, conversational commerce and chatbots and explore how “Metabots” – such as Amazon Alexa, Siri, Google Assistant, Microsoft Cortana and Samsung’s Bixby – have become a regular part of our digital daily lives. They will also discuss the ways in which conversational commerce is fundamentally changing how businesses interact with customers.

The opening-day panel discussion – which will also feature Wally Brill, Senior Persona Designer for Adecco at Google; Andy Peart, Chief Marketing Officer for Artificial Solutions; and Amy Stapleton, Analyst for Opus Research – will cover the rise of intelligent assistants and their new role as the customer’s first point of contact with big brands. The panel will tackle key questions around this new paradigm, such as “What happens when companies unhook the direct link between brands and their customers?” As head of the company that is successfully deploying conversational AI for businesses, Terry will offer his own unique perspective on how brands can be impactful and effective in this new environment, as well as ways that brands can tailor intelligent assistants’ personas and behavior when AI is operating on the “front lines” of customer interaction.

“I’m excited to join other AI thought leaders in sharing how conversational AI is equipping business to both boost revenue and increase customer satisfaction,” commented Terry. “We’re all aware that intelligent assistants are handling an increasing amount of front-line customer interaction, and this is the right place and the right time for the industry to explore the ways in which AI can best serve customers at scale while maintaining corporate image and brand integrity.”

About the Intelligent Assistants Conference and Opus Research

Intelligent Assistants (IAs) are redefining digital commerce and customer care as enterprises introduce them to provide an engaging customer experience using natural language understanding, machine learning, and artificial intelligence. The Intelligent Assistants Conference series, which began in 2014, features case studies and executives from leading brands showcasing efforts to improve customer experience, mobile apps, e-commerce, self-service efficiency, chatbots and conversational commerce. Opus Research is a diversified advisory and analysis firm providing critical insight on software and services, focused on conversational commerce, the merging of intelligent assistant technologies, contact center automation, intelligent authentication, enterprise collaboration, and digital commerce.

About Conversica

Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language processing (NLP), natural language generation (NLG), and machine learning (ML) capabilities and engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, California.

To learn more, visit and follow the company on Twitter, LinkedIn and Facebook.

Sara Black
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