Standard chatbots aren’t meeting enterprise buyers' expectations.

Epson America Improves Lead Quality, Pipeline and Revenue with Conversica

At Epson America, the Marketing team had limited visibility into what Sales was doing with their leads – and when they did gain visibility, they realized Sales was mostly focusing on named accounts and not the leads Marketing was sending them. The team needed a consistent process for lead follow-up, and turned to Conversica to help. By leveraging a Revenue Digital Assistant to follow up with Marketing-generated leads, Epson has learned a lot about how to structure their nurture process and increased their response rate by 240%.

CHALLENGE

  • Large pool of new leads each year
  • Inconsistent lead follow-up process

Solution

Revenue Digital Assistants for Marketing and Sales

KEY RESULTS

  • $2M in incremental revenue in 90 days
  • 500% increase in influenced pipeline
  • 75% increase in marketing qualified leads
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Published 12/15/22
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