Standard chatbots aren’t meeting enterprise buyers' expectations.

Hootsuite’s Revenue Digital Assistant™ Uncovers More Opportunities

Hootsuite is a popular social media management platform headquartered in Vancouver. But with popularity comes high lead volume. And while this seems like a good thing, it becomes a problem if team members can’t follow up on those leads effectively. This results in missed opportunities and time wasted on chasing the wrong leads. Looking for a way to improve lead engagement and detection of sales-ready leads, Hootsuite brought on Revenue Digital Assistants.

CHALLENGES

  • More leads than they could manage
  • Too much time spent on addressing unqualified leads
  • Issues routing leads to Sales

CONVERSICA SOLUTION

Revenue Digital Assistants for Marketing and Sales

KEY RESULTS

  • 10x conversion from content-sourced leads
  • 700% increase in engagement
  • 108k hours of capacity added
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Published 12/10/22
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