Congratulations, Your Tradeshow or Campaign Generated a Ton of Leads. Now What?

At most companies, your inbound leads come in cycles. A successful tradeshow, webinar or marketing campaign may generate hundreds or even thousands of leads at once, overwhelming your sales reps. But how do they know which leads to chase first? There is no good way to tell if that lead who came to your tradeshow booth was really interested in your product or was just trying to win the drawing for a free tablet.