Lead generation is no small task, but many Marketers and Sales are committing a fatal mistake with their marketing automation tactics: relying on one-way communications. Simply capturing a lead is a challenge in and of itself, and traditional methods of lead follow-up to progress them through the funnel simply aren’t working.

The problem is that leads are talked at. Buyers crave information to make their decisions. But follow-ups often spew info that may not be helpful to their target audience, leaving countless leads behind.

The solution is to start talking with your audience, and having real, two-way conversations that get leads the information they need and transform passing interest into purchasing intent.

The question is how. With your Marketing and Sales teams already strapped for resources, having 1:1 conversations with each buyer at scale seems a near-impossible task.

Our eBook uncovers the secrets to leveling up your marketing automation follow-ups — and doing it at scale. In it, you’ll learn three plays that you can use today to capture more leads and convert them without overburdening your existing team.