Standard chatbots aren’t meeting enterprise buyers' expectations.
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SiriusDecisions: When to Implement the Demand-Unit Waterfall

The Demand Unit Waterfall, developed by SiriusDecisions, is a lead management framework focused on Account-Based Marketing (ABM). This model is focused on lead intent so that Marketers and Salespeople can accelerate prospects through the sale cycle.

Report

SiriusDecisions: When to Implement the Demand-Unit Waterfall

The Demand Unit Waterfall, developed by SiriusDecisions, is a lead management framework focused on Account-Based Marketing (ABM). This model is focused on lead intent so that Marketers and Salespeople can accelerate prospects through the sale cycle.

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SiriusDecisions: When to Implement the Demand-Unit Waterfall