Marketers have a lot to consider when shopping for MarTech solutions. To make the right decisions, business leaders weigh a number of factors, often most prominently flexibility and ease of use – two factors that have the potential to be counterproductive to each other without careful consideration.
A tool that might be easy to use may lack the flexibility necessary to create streamlined processes and integrate seamlessly with your existing stack. But on the flip side, a tool that is overly flexible can sometimes easily break and become a headache for end-users. How do you find the right balance?
Join Amanda DePaul, Sr. Director of Integrated Marketing & Demand Generation at Conversica, Courtney McAra, Marketing Operations Consultant at Mustang Martech, and Michelle Gerson, Head of Demand Generation at Floqast as they discuss their thoughts on when to prioritize flexibility in a Martech stack.