Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?
This is where standard marketing automation gets out of its depth—traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. And the only way to scale that one-to-one communication is Conversation Automation: two-way, human-like conversations powered by AI that guide prospects to the next step in the buyer’s journey.
Companies using Conversation Automation as part of their email flow see an average of 14% response rate, nearly 4x more opportunities, and over 10x ROI.