IBM’s Mission to Improve Digital Engagement

When Kevin Pollack, Head of Global Email Marketing, started at IBM, he knew he needed to re-evaluate their digital marketing practice to ensure digital channels were contributing as much to the company’s success as their best-in-class Sales teams.

Fully integrating digital marketing into such an established Sales-centric model brings its own set of challenges. With the help of Conversica Intelligent Virtual assistants, Kevin was able to help the Marketing and Sales organizations modernize their platforms and practices, increase lead quality, and improve Sales’ perception of digital marketing leads.

Read the case study to learn about how IBM used Conversica to help re-program Sales and Marketing and generate an additional $6.5M in pipeline.

IBM's Mission to Improve Digital Engagement

IBM’s Mission to Improve Digital Engagement

Download the Case Study