Conversica named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024

KEMP Generates $100k+ of Opportunities in a Month

KEMP Technologies' success in the market was accompanied by ever-increasing success in its ability to generate sales leads. But managing the latter had become a major challenge, to the point where leads were falling through the cracks more rapidly than Marketing could qualify and pass them along. KEMP trialed Conversica initially to handle their incoming leads, especially those arriving via their 'freemium' product.

CHALLENGE

  • Scaling engagement & nurture of website leads
  • Optimizing lead qualification
  • Improving lead acquisition ROI

CONVERSICA SOLUTION

Conversica Revenue Digital Assistant for Marketing & Sales

KEY RESULTS

  • Uncovered $4.5M in opportunity in first year
  • 30% conversation rate
  • 20k leads engaged
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Build PipelineMarketing
Published 12/05/22
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