Case Study: Trifacta Hyper-Personalizes Two-Way Communication With Target Accounts Thanks to Conversica ABM Skill
Trifacta is an industry pioneer and established leader in the global market for data preparation technology. A Conversica customer since 2017, Trifacta leverages its AI Assistant to augment marketing efforts, accelerate sales-ready leads, and drive revenue opportunities.
When Conversica introduced a new “skill” focused on scaling hyper-personalized, two-way outreach for Account-Based Marketing (ABM), Trifacta was intrigued.
Explore this case study to learn how Trifacta used this new ABM skill to deliver hyper-personalized messages matched to their ICP to drive better results.