Conversica Reports
2020 Sales Effectiveness Benchmark Report
2020 Sales Effectiveness Benchmark ReportThe success of a company’s Sales and Marketing teams lies in their ability to convert leads and prospects into customers. One vital factor in doing so is how well Sales organizations follow up with the inbound leads that...
SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer Engagement
SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer EngagementWhich is more important, elevating new leads or following up with additional leads from the same account? Unfortunately, many organizations place disproportionate value on new...
eBook: Maximize Virtual Event ROI
Maximize Virtual Event ROIMarketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be...
