SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer Engagement

SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer Engagement

SiriusDecisions: Three Steps to Determine the Right Digital Approach to Customer EngagementWhich is more important, elevating new leads or following up with additional leads from the same account? Unfortunately, many organizations place disproportionate value on new...

eBook: Maximize Virtual Event ROI

eBook: Maximize Virtual Event ROI

Maximize Virtual Event ROIMarketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be...