Fourth Annual Sales Effectiveness Report - Lead Follow Up
The success of a Sales organization and their ability to convert prospects into customers greatly depends on how well they follow up with their inbound leads. In this Fourth Annual Sales Effectiveness Report, Conversica commissioned independent researchers to secretly shop 1,208 companies, analyze their efforts to engage with inbound leads, and identify trends in lead engagement strategies. A company’s degree of success was determined using four key elements of lead engagement.
Conversica has identified these as the 4Ps of sales effectiveness:
- Promptness: How quickly did a company follow up on an inquiry with a personalized response?
- Persistence: How many attempts did the company make to follow up with the lead?
- Personalization: To what extent was the response personalized? Did the response move the conversation forward?
- Performance: Did the email successfully reach the lead’s primary Gmail inbox? Or did it land in Promotions, Social or Spam?
The findings from this report can help you understand where your company stands relative to others in your industry, which factors are strong indicators of success or failure, and what measures you can take to align your sales team with best practices. Read the report to learn more.
“ A must-get App for your organization ”
Conversica is a great tool for customer engagement. It was a very simple, straightforward implementation process which works well with our CRM... I never thought I would consider an "AI" a part of my staff, but she absolutely is the best.
Director of Business Development
Full Sail University
“Great Experience! Excellent Results!”
As a Head of Marketing whose department's primary objective is to drive quality leads, Conversica is one of few third-party tools we have incorporated into our marketing toolkit. The results we have seen in fewer than 60 days are nothing short of eye-opening. Such an efficient tool with REAL bottom line results.
“ An SDR for the SDR! Free your team from emailing ”
Conversica has changed the way we approach our lead follow-up and has helped us streamline the focus of our sales development team. Conversica's email cadence is proving more successful than when we were emailing.
Sr. Director of Demand Generation
Optima Healthcare Solutions
“WOW … that is about all I can say.”
This product insures that every lead is followed up on in a timely fashion and more important than the speed, it is followed up on every time. On top of that, we get better contact information, and we take the lead from an MQL to an SQL without ever having to have a live person speak with them. We can now serve up the best of the best leads to the sales team.