Video: What Is Second-Lead Syndrome?

What is second-lead syndrome? And why should you care? See why providing disproportionate value to new leads over additional leads from the same account results in B2B organizations missing potential opportunities.

Dive into the research yourself by reading the SiriusDecisions brief titled

Identifying and Resolving Second-Lead Syndrome in Demand Management.

Video: What Is Second-Lead Syndrome?

Video: What Is Second-Lead Syndrome?

Watch the Video below